The best-placed alternatives to Microsoft Dynamics 365 on the rankings it is on are Expensify, Salesforce and HubSpot CRM. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Microsoft Dynamics 365
Start from what you need it for. Where each fits best, as Lister records it:
- Expensify: Global travel and receipt scanning
- Salesforce: Enterprise organisations and mid-market companies requiring advanced customisation and scalability
- HubSpot CRM: Startups wanting a free, scalable foundation with built-in marketing
- Zoho Expense: Budget conscious small businesses
- Wave: Sole traders and freelancers
- Adobe Document Cloud (Acrobat): Enterprise organisations requiring document security and compliance
- Zoho CRM: Budget-conscious startups and cost-sensitive teams
- Concur (SAP): Large enterprises with complex travel and expense policies
- Pipedrive: Sales-focused teams wanting a visual, simple CRM with strong deal pipeline management
- Freshsales: SaaS and product-led startups; mid-sized sales teams
Free to start, by their stated pricing: HubSpot CRM and Wave.
Stated starting prices: Expensify ($5 per user per month), Salesforce ($165/month per user), Zoho Expense ($3 per user per month), Adobe Document Cloud (Acrobat) (£6.49/month), Zoho CRM ($14/user/month), Pipedrive ($14/month) and Freshsales ($9/user/month (billed annually)).
Custom or quote-based pricing: Concur (SAP).
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01

Receipts matched. Expenses paid.
#1 in Top 10 AI Receipt Scanning Tools: Expensify is a market-leading expense management platform offering advanced OCR receipt scanning, automatic categorisation, and seamless corporate card integration. It supports both individual reimbursement workflows and enterprise-scale policy compliance.
PROS- Excellent mobile app for on the go receipt capture
- Robust integrations with major accounting software
CONS- Pricing can scale up quickly as active user numbers grow
95.0
02

The world's #1 cloud CRM platform
#1 in Top 10 CRM Software: Salesforce is the market leader in CRM, offering comprehensive sales, service, marketing and commerce solutions with extensive customisation capabilities and a robust ecosystem of third-party integrations.
PROS- Industry-leading customisation and extensibility through Apex programming and AppExchange
- Comprehensive feature set covering sales, service, marketing, commerce and analytics
CONS- Steep learning curve and requires technical expertise for advanced implementations
- Premium pricing can be prohibitive for small businesses
95.0
03

100% free core CRM with unlimited users and deal tracking
#2 in Top 10 CRM Software: HubSpot offers a free CRM core with optional premium tiers including marketing automation, sales enablement and customer service tools. Known for intuitive interface and seamless integration with HubSpot's broader platform.
PROS- Completely free with no user limits or feature restrictions in core CRM
- Seamless integration with HubSpot's marketing and sales tools
CONS- Limited advanced customisation compared to paid tiers
92.7
04

Smart expense reporting for growing businesses
#2 in Top 10 AI Receipt Scanning Tools: Zoho Expense combines receipt scanning with travel booking and mileage tracking in a unified platform. Its AI accurately captures receipt details and feeds them directly into Zoho's accounting suite, making it ideal for existing Zoho users.
PROS- Very affordable starting price point
- Deep integration with the rest of the Zoho suite
CONS- User interface can feel cluttered due to extensive customisation options
92.7
05

Financial tools built for small business
#3 in Top 10 AI Receipt Scanning Tools: Wave is a free cloud accounting platform offering receipt scanning alongside invoicing, expense tracking, and financial reporting. Designed for freelancers and small businesses, it captures receipt images and automatically categorises expenses without subscription fees.
PROS- Completely free core software
- Clean and modern dashboard
CONS- Limited inventory tracking
- Customer support is primarily email-based
90.3
06

Enterprise-grade document intelligence with receipt extraction
#4 in Top 10 AI Receipt Scanning Tools: Adobe Acrobat integrates AI-powered document processing capabilities including receipt scanning through Adobe Intelligent Document Services. It handles complex receipt formats and integrates with enterprise workflows via APIs.
PROS- Enterprise-grade security and compliance certifications
- Flexible API integrations for custom workflow automation
CONS- Overkill for small businesses; pricing focuses on document management rather than expense workflows
- Requires technical expertise to set up receipt scanning pipelines
88.0
07

Comprehensive suite with pipeline tracking, analytics, and integrated marketing automation
#4 in Top 10 CRM Software: Zoho CRM is a feature-rich, affordable alternative offering sales automation, marketing, customer support and analytics. Available with flexible deployment options and strong customisation capabilities.
PROS- Integrated marketing automation, analytics, and pipeline tracking at competitive pricing
- Highly customisable with extensive third-party integrations and Zoho ecosystem
CONS- User interface can feel complex for first-time CRM users
88.0
08

Enterprise travel and expense management with mobile receipt capture
#5 in Top 10 AI Receipt Scanning Tools: SAP Concur provides comprehensive travel and expense management with mobile receipt scanning, policy enforcement, and integration with SAP financial systems. It is purpose-built for large organisations managing thousands of employees' expenses.
PROS- Industry-leading integration with enterprise ERP systems
- Advanced policy engines prevent non-compliant expense submissions automatically
CONS- Significantly expensive; custom pricing puts it out of reach for SMEs
- Steep learning curve due to enterprise feature richness
85.7
09

Sales CRM and lead management software built for sales teams
#5 in Top 10 CRM Software: Pipedrive is a visually intuitive CRM focused on sales pipeline management with a signature drag-and-drop interface. Emphasises sales process transparency and deals over customer information.
PROS- Affordable entry price with intuitive visual pipeline interface
- Excellent mobile app and user experience for sales teams
CONS- Marketing automation features are limited compared to HubSpot
- Data enrichment and prospecting tools require third-party integrations
85.7
10

Built-in phone, email, and chat capabilities with integrated CRM features
#6 in Top 10 CRM Software: Freshsales by Freshworks is a modern CRM combining sales automation, customer engagement and AI-powered analytics. Features built-in phone, email and customer intelligence capabilities.
PROS- Most affordable entry point with built-in calling and email eliminating tool sprawl
- Modern interface with robust contact and pipeline management
CONS- Fewer advanced customisation options compared to enterprise-grade platforms
83.3