The closest alternatives to Singular on Lister are Semrush, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Singular
Start from what you need it for. Where each fits best, as Lister records it:
- Semrush: SEO and digital marketers
- Tableau: Advanced enterprise data visualisation
- Supermetrics: Data integration and reporting automation
- Contentsquare: Large enterprises and digital agencies requiring a unified analytics and optimisation platform
- Domo: Cloud native business intelligence
- Looker Studio: Budget friendly Google ecosystem reporting
- Matomo: Privacy conscious organisations
- Brandwatch: Social listening and consumer research
- Mixpanel: Digital product user behaviour tracking
- C3 Metrics: Cross channel attribution modeling
Closest to Singular by the rankings they share: Semrush (2 rankings).
Free to start, by their stated pricing: Looker Studio and Mixpanel.
Stated starting prices: Semrush ($129.95/month), Tableau ($75 per user per month), Supermetrics (€39 per month) and Matomo (USD 19 per month).
Custom or quote-based pricing: Contentsquare, Domo, Brandwatch and C3 Metrics.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
Online visibility and marketing analytics
#1 in AI marketing analytics tools with a free trial: Semrush is the leading platform that unifies SEO authority and AI visibility. Powered by trusted data, it helps brands show up where customers search and decide.
PROS- Combines SEO and brand monitoring
- Competitor tracking capabilities
CONS- Social media tracking is secondary to SEO
- Costly for teams only needing brand monitoring
94.0
02
See and understand your data
#1 in Top 10 Marketing Intelligence: A powerful data visualisation platform that helps organisations understand and share complex marketing data through interactive dashboards.
PROS- Exceptional data visualisation capabilities
- Handles massive datasets with ease
CONS- Steep learning curve for beginners
- Can become expensive at scale
95.0
03
Move your marketing data anywhere
#2 in Top 10 Marketing Intelligence: A data pipeline tool that pulls marketing metrics from various platforms into spreadsheets, data warehouses, and BI tools.
PROS- Saves hours of manual reporting
- Easy integration with Google Sheets and Excel
CONS- Pricing scales quickly with multiple destinations
- Relies heavily on destination tool capabilities
92.7
04
Comprehensive digital experience platform combining multiple analytics tools
#2 in Enterprise marketing attribution software: Contentsquare is an AI-native experience optimisation platform. It provides insights across human and agent journeys to help businesses improve digital interactions.
PROS- All-in-one platform eliminates tool sprawl and integration complexity
- Enterprise-grade scalability and performance for high-traffic global sites
CONS- Steep implementation timeline and significant onboarding commitment required
- Complex feature set has a steep learning curve for non-technical users
92.0
05
The Business Cloud
#3 in Top 10 Marketing Intelligence: A cloud based business intelligence platform offering modern BI, data integration, and custom application creation.
PROS- Strong cloud native architecture
- Real time data updates and alerts
CONS- High cost for smaller businesses
- Complex implementation process
90.3
06
Turn your data into insights
#4 in Top 10 Marketing Intelligence: Google's free tool for turning data into fully customisable informative reports and dashboards.
PROS- Free to use with unlimited reports
- Seamless integration with Google products
CONS- Limited advanced data modeling features
- Customer support is restricted for free tier
88.0
07
Ethical web analytics with 100 percent data ownership
#5 in Best marketing attribution software: Matomo is a privacy-first analytics platform that delivers accurate, GDPR-compliant data with full ownership. It offers unsampled insights and raw data access without relying on third-party trackers.
PROS- Full compliance with GDPR and HIPAA
- No data sampling even on large traffic
CONS- Paid features can add up quickly
- Self hosting requires server maintenance
94.0
08
Understand and engage your consumers
#5 in Top 10 Marketing Intelligence: A digital consumer intelligence suite helping brands understand consumer sentiment and industry trends online.
PROS- Industry leading social listening tools
- Advanced AI powered sentiment analysis
CONS- High subscription cost
- Interface can feel overwhelming
85.7
09
The product analytics solution
#6 in Top 10 Marketing Intelligence: Product analytics software that helps companies track user behaviour and engagement across web and mobile apps.
PROS- Fast query speeds for event data
- Generous free tier for startups
CONS- Requires careful event tracking setup
- Less focused on traditional marketing channels
83.3
10
Attribution and marketing intelligence
#7 in Top 10 Marketing Intelligence: An attribution platform providing unified marketing intelligence to measure multi channel campaign performance.
PROS- Precise multi touch attribution data
- Improves media spend efficiency
CONS- Requires significant setup and onboarding
- Pricing is out of reach for SMEs
81.0