Amazon's native advertising platform targets shoppers actively searching for products. Includes Sponsored Products, Sponsored Brands, Display Ads, and Video Ads, leveraging first-party purchase data and shopping intent.
| Pricing from | $0.50 per click (variable) |
| Best for | Product-focused retailers, brand awareness among buyers, e-commerce conversion, seller visibility |
| Website | advertising.amazon.com |
Strengths and trade-offs
- Access to high-intent shoppers actively buying
- Direct ROI tracking through sales data
- Supports sellers and brands with detailed performance metrics
- Highest cost-per-click among major platforms
- Limited audience data portability for external use
- Effectiveness concentrated on product-focused sellers
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