LinkedIn Ads
Connect with decision-makers and professionals in their workplace
LinkedIn's advertising platform targets professionals based on job title, industry, company, and seniority. Ideal for B2B marketing, recruitment, and reaching decision-makers on the world's largest professional network with 1+ billion members.
| Pricing from | $2 per click (variable) |
| Best for | B2B lead generation, recruitment, professional services, enterprise sales, thought leadership, decision-maker targeting |
| Website | business.linkedin.com/marketing-solutions/ads |
Strengths and trade-offs
- Superior professional audience targeting by role and company
- Highest qualified B2B lead generation rates
- Excellent for recruitment and executive targeting
- Significantly higher cost-per-click than consumer-focused platforms
- Smaller overall audience than Facebook or Google
- Requires professional content; overtly sales-focused messaging underperforms
Appears in
Alternatives to LinkedIn Ads
| Spotify Advertising | #1 in Top 10 Advertising Platforms | 96.0 |
 Google AdsThe industry standard for search and display advertising | #2 in Top 10 Advertising Platforms | 95.0 |
 Facebook and Instagram AdsConnect with billions of people through detailed audience insights | #3 in Top 10 Advertising Platforms | 92.7 |
 Amazon AdsSell more with advertising at the point of purchase | #4 in Top 10 Advertising Platforms | 90.3 |
 Microsoft AdvertisingReach audiences across Bing, Yahoo, and LinkedIn | #5 in Top 10 Advertising Platforms | 88.0 |
 TikTok AdsEngage Gen Z and younger millennials with native creative content | #6 in Top 10 Advertising Platforms | 85.7 |
Questions about LinkedIn Ads
How much does LinkedIn Ads cost?
Lister lists LinkedIn Ads's pricing as: $2 per click (variable).
Who is LinkedIn Ads best for?
LinkedIn Ads is best for B2B lead generation, recruitment, professional services, enterprise sales, thought leadership, decision-maker targeting.
Where does LinkedIn Ads rank?
LinkedIn Ads is ranked #7 in Top 10 Advertising Platforms (Lister Score 83.3).
What are the best alternatives to LinkedIn Ads?
The closest alternatives on Lister are Spotify Advertising (#1 in Top 10 Advertising Platforms), Google Ads (#2 in Top 10 Advertising Platforms) and Facebook and Instagram Ads (#3 in Top 10 Advertising Platforms).
Is this your company?
Claim LinkedIn Ads to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.