HOME / SAAS / TOP 10 KEYWORD RESEARCH TOOLS / GOOGLE KEYWORD PLANNER

Google Keyword Planner

Free Google tool providing search volume and CPC data

RANKED #7 · TOP 10 KEYWORD RESEARCH TOOLSLISTERSCORE 81.0

Google Keyword Planner is the official tool for accessing search volume, CPC, and competition data directly from Google Ads. Whilst free and authoritative, it requires Google Ads account access and offers limited filtering compared to dedicated SEO tools.

Pricing from	Free
Best for	Budget constraints, Google Ads integration, volume verification
Website	ads.google.com/home/tools/keyword-planner/

Strengths and trade-offs

Completely free with authoritative data from Google itself
Direct integration with Google Ads for campaign planning

Requires Google Ads account setup and limited historical data
Lacks competitor analysis and advanced filtering features

Appears in

SAAS

Top 10 Keyword Research Tools

Ahrefs95.02

Semrush92.73

Moz Pro90.3RANKINGfull ranking →

Alternatives to Google Keyword Planner

Ahrefs	#1 in Top 10 Keyword Research Tools	95.0
Semrush Online visibility and marketing analytics	#2 in Top 10 Keyword Research Tools	92.7
Moz Pro Integrated SEO toolset with content strategy and keyword gap analysis features	#3 in Top 10 Keyword Research Tools	90.3
SE Ranking Cost-effective platform with strong rank tracking	#4 in Top 10 Keyword Research Tools	88.0
Ubersuggest User-friendly SEO tool for keyword and content research	#5 in Top 10 Keyword Research Tools	85.7
KWFinder Focused keyword research tool emphasising keyword difficulty analysis	#6 in Top 10 Keyword Research Tools	83.3

Questions about Google Keyword Planner

How much does Google Keyword Planner cost?

Lister lists Google Keyword Planner's pricing as: Free.

Is Google Keyword Planner free?

Yes. Its pricing reads: Free.

Who is Google Keyword Planner best for?

Google Keyword Planner is best for budget constraints, Google Ads integration, volume verification.

Where does Google Keyword Planner rank?

Google Keyword Planner is ranked #7 in Top 10 Keyword Research Tools (Lister Score 81.0).

What are the best alternatives to Google Keyword Planner?

The closest alternatives on Lister are Ahrefs (#1 in Top 10 Keyword Research Tools), Semrush (#2 in Top 10 Keyword Research Tools) and Moz Pro (#3 in Top 10 Keyword Research Tools).

Is this your company?

Claim Google Keyword Planner to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.