Pinterest Ads
Inspire shoppers with visual discovery ads aligned with purchase intent
Pinterest's advertising platform reaches 450+ million monthly active users searching for inspiration. Connects visual content to purchase intent with promoted pins, video pins, and shopping ads, primarily reaching female audiences aged 25-54.
| Pricing from | $5 per day minimum |
| Best for | E-commerce, DIY and lifestyle brands, visual products, fashion and home improvement, reaching affluent female audiences |
| Website | ads.pinterest.com |
Strengths and trade-offs
- High purchase intent among users actively planning purchases
- Excellent for visual products and lifestyle brands
- Strong demographics of affluent female consumers
- Audience skews heavily female and older millennials
- Smaller reach than major social platforms
- Less effective for B2B or non-visual products
Appears in
Alternatives to Pinterest Ads
| Spotify Advertising | #1 in Top 10 Advertising Platforms | 96.0 |
 Google AdsThe industry standard for search and display advertising | #2 in Top 10 Advertising Platforms | 95.0 |
 Facebook and Instagram AdsConnect with billions of people through detailed audience insights | #3 in Top 10 Advertising Platforms | 92.7 |
 Amazon AdsSell more with advertising at the point of purchase | #4 in Top 10 Advertising Platforms | 90.3 |
 Microsoft AdvertisingReach audiences across Bing, Yahoo, and LinkedIn | #5 in Top 10 Advertising Platforms | 88.0 |
 TikTok AdsEngage Gen Z and younger millennials with native creative content | #6 in Top 10 Advertising Platforms | 85.7 |
Questions about Pinterest Ads
How much does Pinterest Ads cost?
Lister lists Pinterest Ads's pricing as: $5 per day minimum.
Who is Pinterest Ads best for?
Pinterest Ads is best for E-commerce, DIY and lifestyle brands, visual products, fashion and home improvement, reaching affluent female audiences.
Where does Pinterest Ads rank?
Pinterest Ads is ranked #10 in Top 10 Advertising Platforms (Lister Score 76.3).
What are the best alternatives to Pinterest Ads?
The closest alternatives on Lister are Spotify Advertising (#1 in Top 10 Advertising Platforms), Google Ads (#2 in Top 10 Advertising Platforms) and Facebook and Instagram Ads (#3 in Top 10 Advertising Platforms).
Is this your company?
Claim Pinterest Ads to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.