Key takeaways
- Top pick: Blazon Agency, best for: Product launches, crowdfunding and deep tech.
- Also near the top: Russell Marketing, best for: Brands that want preorders and deposits alongside the campaign; and LaunchBoom, best for: Solo creators or small teams wanting to learn and execute crowdfunding themselves.
- How it was ranked: 10 agencies compared. Each verdict is below.
Blazon Agency is the best product launch marketing agency for founders who want pre-launch audience building, the crowdfunding or preorder campaign, paid media and PR run by one team.
Russell Marketing suits brands that want preorders and deposits alongside the campaign, and
LaunchBoom suits founders who want a reservation funnel before a Kickstarter or Indiegogo launch.
Top 10 Product Launch Marketing Agencies, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 |  Blazon AgencyBlazon Agency has driven $250M+ in sales across 500+ product launches. | Product launches, crowdfunding and deep tech | 97.8 | $15,000 (full launch programmes from $40,000) |
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| 2 |  Russell MarketingDetailsRussell Marketing lists TOMY's Star Trek launch at $4,795,098. | Brands that want preorders and deposits alongside the campaign | 96.7 | Custom |
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| 3 |  LaunchBoomLaunchBoom says it is behind over $200M in presale revenue across more than 1,000 launched projects since 2013. | Solo creators or small teams wanting to learn and execute crowdfunding themselves | 95.5 | $4,000 |
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| 4 |  TCF TeamTCF says its 1,000+ crowdfunding campaigns have raised over $520 million, with a reported average raise of $1.2 million. | Founders aiming for high six or seven-figure campaigns with a fully managed team | 94.4 | Custom project-based |
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| 5 |  Enventys PartnersEnventys Partners says it has raised over $300 million through crowdfunding and managed well over 600 Kickstarter and Indiegogo campaigns. | Data-driven founders planning product development alongside crowdfunding launches | 93.2 | Custom pricing |
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| 6 |  RainfactoryRainfactory says it has generated over $1 billion for its clients, and Eight Sleep credits it with helping raise over $1 million at launch. | Data-driven founders planning transition from crowdfunding to DTC e-commerce | 92.0 | Custom pricing |
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| 7 |  JellopJellop says it has helped more than 8,000 creators raise over $1.7B on Kickstarter since 2015. | Campaigns pushing into mid- to high six figures and beyond | 90.7 | 15% of attributable pledges |
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| 8 |  BosparBospar says its launch work for fraud-prevention company Scamnetic earned 351 pieces of coverage, in outlets including AARP, CNET and SecurityWeek. | Tech and finance brands needing rapid-response PR | 89.3 | Custom |
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| 9 |  Aventi GroupAventi Group shows SAP, Zendesk, Atlassian and Okta among the companies it has worked with. | B2B tech companies that want embedded product marketing capacity | 87.8 | Custom |
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| 10 |  Agency 2.0Agency 2.0 says it has raised $200M+ on Kickstarter and Indiegogo across 1,000+ campaigns since 2010, 35 of them over $1M. | Teams with established marketing strategy needing professional creative assets and campaign pages | 86.0 | Custom pricing |
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How to choose
Start from what you need it for. Where each entry fits best:
- Blazon Agency (#1): Product launches, crowdfunding and deep tech
- Russell Marketing (#2): Brands that want preorders and deposits alongside the campaign
- LaunchBoom (#3): Solo creators or small teams wanting to learn and execute crowdfunding themselves
- TCF Team (#4): Founders aiming for high six or seven-figure campaigns with a fully managed team
- Enventys Partners (#5): Data-driven founders planning product development alongside crowdfunding launches
- Rainfactory (#6): Data-driven founders planning transition from crowdfunding to DTC e-commerce
- Jellop (#7): Campaigns pushing into mid- to high six figures and beyond
- Bospar (#8): Tech and finance brands needing rapid-response PR
- Aventi Group (#9): B2B tech companies that want embedded product marketing capacity
- Agency 2.0 (#10): Teams with established marketing strategy needing professional creative assets and campaign pages
Each entry's full verdict is below.
The ranking, in detail
01
The product launch agency: crowdfunding, deep tech and DTC
Blazon Agency is a full-service product launch agency in London and New York, founded in 2016. It has run 500+ product launches and 300+ crowdfunding campaigns, raising $120M+ on Kickstarter and Indiegogo, from pre-launch audience building through the live campaign, PR and paid media to the Shopify store after launch.
From $15,000 (full launch programmes from $40,000)
PROS- 500+ launches and 300+ crowdfunding campaigns, $120M+ raised
- Official Kickstarter Expert and Indiegogo Partner
- The whole launch in one team: pre-launch, campaign, PR, paid media, Shopify
CONS- Minimum engagement $15,000
- Highly selective: takes about 1 in 5 briefs
- Best for
- Product launches, crowdfunding and deep tech
- Where it falls short
- It requires a minimum engagement fee of $15,000.
- Pick something else if
- you need a lower entry price.
97.8
02
Crowdfunding, preorder and ecommerce launches
Russell Marketing, based in Austin, Texas, plans and scales product launches through crowdfunding, preorder and deposit programs, and ecommerce, with market validation and go-to-market strategy. It says its launches have generated over $50,000,000.
PROS- Preorder and deposit programmes as well as crowdfunding
- Publishes named campaign results
CONS- Pricing not published
- Less known than the largest crowdfunding agencies
- Best for
- Brands that want preorders and deposits alongside the campaign
- Where it falls short
- Pricing is not published, so you cannot determine costs upfront.
- Pick something else if
- you need transparent pricing before committing.
96.7
03
Affordable support for self-executing creators and small teams
LaunchBoom is a crowdfunding marketing agency, started in 2013, that builds a prelaunch funnel for each product, runs Facebook and Instagram ads to collect $1 to $50 reservation deposits and writes the automated launch emails. A dedicated strategist stays with the founder through launch day on Kickstarter, Indiegogo, Gamefound or BackerKit, then helps turn backers into an ongoing ecommerce store.
From $4,000
PROS- Most affordable entry point starting at $4,000 for lean teams
- Educational approach builds internal crowdfunding capability rather than dependency
CONS- Lower price point may indicate lighter service depth than full-service agencies
- Suitable primarily for self-directed teams, not fully managed campaigns
- Best for
- Solo creators or small teams wanting to learn and execute crowdfunding themselves
- Where it falls short
- It does not offer fully managed campaigns for teams wanting complete outsourcing.
- Pick something else if
- you need a fully managed campaign service.
95.5
04
Kickstarter Premier Partner with 70+ in-house specialists for high-value campaigns
TCF Team (The Crowdfunding Formula) is a Kickstarter Premier Partner based in Newark, Delaware, with 70+ in-house specialists. It runs the whole crowdfunding launch, from advertising, influencer marketing, PR, social media and segmented email funnels to live campaign management, then moves campaigns into late pledges and Shopify or Amazon sales.
From Custom project-based
PROS- Dedicated team of 70+ in-house specialists enables comprehensive campaign ownership
- Premier Partner status indicates Kickstarter's direct confidence and support
CONS- Custom pricing likely steep for early-stage or smaller campaigns
- Large team structure may be overkill for straightforward product launches
- Best for
- Founders aiming for high six or seven-figure campaigns with a fully managed team
- Where it falls short
- Custom pricing is likely too expensive for early-stage or smaller campaigns.
- Pick something else if
- you run a small campaign with limited funds.
94.4
05
Product development and crowdfunding specialists for data-driven founders
Enventys Partners describes itself as a full-service product launch company, with offices in Charlotte, Carlsbad and Taichung, Taiwan, and more than 15 years of launch work. Its crowdfunding marketing covers discovery and strategy, pre-launch lead generation, Facebook ads, email, copywriting, PR, influencer marketing and live campaign management, followed by post-campaign ecommerce and Amazon marketing.
From Custom pricing
PROS- Unique blend of product development and crowdfunding expertise under one roof
- Data-driven methodology appeals to analytically rigorous founders
CONS- Combined scope may make pricing unpredictable
- Broader mandate may dilute specialisation in pure crowdfunding marketing
- Best for
- Data-driven founders planning product development alongside crowdfunding launches
- Where it falls short
- The combined scope may make pricing unpredictable.
- Pick something else if
- you need predictable costs for integrated services.
93.2
06
Performance marketing specialist with post-campaign DTC transition support
Rainfactory is a San Francisco marketing agency that partners with product brands from pre-launch validation and audience research through launch and crowdfunding to scaling ecommerce. It builds integrated paid and email programs across channels such as Google, Meta, YouTube and Klaviyo, and says it is trusted by over 375 brands, among them Onewheel, Hydrow, Eight Sleep and Bartesian.
From Custom pricing
PROS- Post-campaign DTC support positions brands for sustainable long-term revenue
- Performance marketing expertise in paid channels optimises customer acquisition costs
CONS- Custom pricing structure lacks transparency
- Performance-focused approach may underweight non-paid community-building strategies
- Best for
- Data-driven founders planning transition from crowdfunding to DTC e-commerce
- Where it falls short
- Custom pricing structure lacks transparency.
- Pick something else if
- you need upfront cost clarity.
92.0
07
Kickstarter's official advertising partner with unmatched platform access
Jellop is a crowdfunding advertising agency that runs pre-launch and live ad campaigns for Kickstarter projects, backed by its own software that analyzes real-time data and gives creators a live dashboard. It describes itself as Kickstarter's first and only official advertising partner and charges on performance, with no setup or minimum fees.
From 15% of attributable pledges
PROS- Performance-based model aligns incentives with campaign success
- Exclusive early access to Kickstarter campaign data and platform insights
CONS- Only suitable for campaigns already live and converting
- Performance-based fees can be unpredictable for budget planning
- Best for
- Campaigns pushing into mid- to high six figures and beyond
- Where it falls short
- It only works for campaigns already live and converting.
- Pick something else if
- you need help launching a new campaign.
90.7
08
The pull-no-punches PR firm
Bospar is an independent PR agency founded in 2015 by Chris Boehlke and Curtis Sparrer, with offices in San Francisco, Los Angeles, New York, Chicago and Boston. Its product launch service turns a new platform, physical product or service into a story for the media, with launch strategy, executive positioning, analyst relations and outreach timed alongside funding news.
From Custom
PROS- Exceptional speed to market
- Diverse global talent pool
CONS- Lack of a central physical office for client workshops
- Best for
- Tech and finance brands needing rapid-response PR
- Where it falls short
- It lacks a central physical office for client workshops.
- Pick something else if
- you require in-person client workshops.
89.3
09
B2B product marketing agency
Aventi Group is a B2B product marketing agency whose services include go-to-market strategy, product launch services, campaigns and sales enablement. For a launch it can own the plan end to end or add capacity to an internal team, covering KPIs, positioning and messaging, landing pages, email, paid and social campaigns, sales collateral and post-launch adoption tracking.
From Custom
PROS- Dedicated to product marketing
- Flexible embedded or project models
CONS- Hourly or retainer model with no published rates
- B2B tech focus, not consumer products
- Best for
- B2B tech companies that want embedded product marketing capacity
- Where it falls short
- It does not publish its hourly or retainer rates.
- Pick something else if
- you need transparent pricing upfront.
87.8
10
Industry pioneer founded 2010, specialising in creative asset production
Agency 2.0 is a crowdfunding marketing agency founded in 2010 that runs pre-launch ad campaigns, custom landing pages, lead generation, email marketing, Kickstarter page builds and live campaign launches, followed by Amazon and ecommerce setup. Its sister company Coming Soon Studios produces the product videos and photos.
From Custom pricing
PROS- Pioneer status and longevity demonstrate sustained market relevance and expertise
- Focused specialisation in creative production serves teams already strategically prepared
CONS- Custom pricing opaque and potentially high
- Narrower scope (creative-focused) unsuitable for teams needing full-service support
- Best for
- Teams with established marketing strategy needing professional creative assets and campaign pages
- Where it falls short
- It offers narrower scope focused on creative production, unsuitable for teams needing full-service support.
- Pick something else if
- you need full-service support beyond creative production.
86.0
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Frequently asked questions
How much does a product launch marketing agency cost?
Most agencies quote per project: Blazon Agency's minimum engagement is $15,000, while LaunchBoom, TCF Team and Rainfactory price after a call, and LaunchBoom offers payment plans. Jellop charges on performance instead, roughly 15% of the pledges its ads drive with no setup or minimum fees. TCF Team also advises budgeting 10% to 15% of your funding goal for marketing.
When should I start pre-launch marketing?
Earlier than most founders expect. TCF Team recommends engaging about four months before launch, and LaunchBoom says a pre-launch should last at least two months and that ad testing can begin with renders before the prototype is finished. That time is used to build the email list and reservation deposits that make launch day work.
Should I launch on Kickstarter or go straight to ecommerce?
Crowdfunding lets you presell and test demand before committing to inventory, which is why LaunchBoom, TCF Team, Jellop and Agency 2.0 focus on Kickstarter and Indiegogo. Rainfactory and Blazon Agency also carry a launch through to Shopify or ecommerce sales, so you can start with a campaign and move backers into a store. B2B software launches usually skip crowdfunding: Aventi Group runs those through go-to-market and launch campaigns instead.
How do I choose a product launch marketing agency?
Match the agency to the launch. For a crowdfunded physical product, look at LaunchBoom, TCF Team or Enventys Partners; if you only need Kickstarter ads, Jellop works on performance fees. For launch press coverage, Bospar runs dedicated product launch PR, and for a B2B software launch Aventi Group covers positioning, campaigns and sales enablement.
How are product launch marketing results measured?
Crowdfunding agencies report money raised, reservations, cost per lead and return on ad spend: TCF Team reports a $1.2 million average raise across its campaigns, and Jellop gives creators a live dashboard of the pledges its ads drive. PR agencies measure coverage, such as the 351 pieces Bospar earned for Scamnetic's launch. Aventi Group sets launch KPIs up front and tracks adoption after launch.
Sources
Where we checked each company's facts, and when.
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