The closest alternatives to ActiveCampaign on Lister are Klaviyo, Brevo and Getresponse, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to ActiveCampaign
Start from what you need it for. Where each fits best, as Lister records it:
- Klaviyo: E-commerce stores and Shopify merchants
- Brevo: Multi-channel marketing on a budget
- Getresponse: Webinars and sales funnels
- HubSpot: All in one inbound marketing and ease of use
- Mailchimp: Small businesses and beginners
- Omnisend: Ecommerce stores
- Constant Contact: Event management and local businesses
- Kit: Creators and bloggers seeking to monetise audiences through digital product and subscription sales
- MailerLite: Budget-conscious creators and bloggers
- AWeber: Traditional businesses seeking reliable support
Closest to ActiveCampaign by the rankings they share: Klaviyo (7 rankings), Brevo (7 rankings) and Getresponse (6 rankings).
Free to start, by their stated pricing: Kit.
Stated starting prices: Brevo ($25 per month), Getresponse ($19 per month), HubSpot ($20/month), Mailchimp ($13 per month), Omnisend ($16/month), Constant Contact ($12 per month), MailerLite ($10 per month) and AWeber ($15 per month).
Custom or quote-based pricing: Klaviyo.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
#1 in AI email marketing tools with brand voice controls: Klaviyo unifies email, SMS, and WhatsApp channels to drive personalised customer relationships.
PROS- Incredible data integration with e-commerce platforms
- Advanced predictive analytics and customer segmentation
CONS- Can become very expensive for large subscriber databases
96.0
02
#2 in Top 10 Email Marketing Platforms: Brevo offers email, SMS, and CRM functionality in a single platform with flexible pay-as-you-go pricing based on emails sent rather than contacts stored. This makes it ideal for businesses with large lists but occasional sending.
PROS- Unlimited contact storage on all paid plans
- Includes SMS and WhatsApp marketing channels
CONS- Free plan daily sending limit is restricted to 300 emails
92.5
03
#1 in Top 10 AI Email Subject-Line Optimizers: An all-in-one online marketing platform featuring built-in AI tools to generate engaging subject lines and content.
PROS- Built-in webinar hosting on higher tiers
- Comprehensive conversion funnel builder
CONS- Interface can feel cluttered due to the large number of features
95.0
04
#1 in Top 10 Marketing Automation Platforms: An all in one inbound marketing, sales, and service platform designed to scale with businesses of all sizes.
PROS- Extremely intuitive user interface
- Seamless integration between CRM and marketing tools
CONS- Pricing can escalate rapidly as contact lists grow
95.0
05
#1 in Top 10 Email Newsletter Platforms: Mailchimp is a comprehensive email marketing platform offering automation, segmentation, and analytics. It serves over 12 million users globally with a free tier and flexible paid plans.
PROS- Very user-friendly interface for beginners
- Massive integration ecosystem with other software
CONS- Pricing can scale up steeply as your subscriber list grows
95.0
06
Ecommerce email and SMS marketing
#5 in AI email marketing tools for enterprises: Omnisend is an omnichannel marketing platform designed for ecommerce businesses. It combines email, SMS, and push notifications to help brands grow.
PROS- Tailored for online shops
- Combines email and SMS effortlessly
CONS- Limited utility outside ecommerce
90.0
07
#5 in Top 10 AI Email Subject-Line Optimizers: An established email marketing service that recently integrated AI tools to help write subject lines and copy.
PROS- Great event registration and management tools
- Extensive collection of professional email templates
CONS- Advanced automation features are less flexible than competitors
85.7
08
Email marketing platform built for digital creators
#2 in Top 10 Email Newsletter Platforms: ConvertKit specialises in helping creators, bloggers and indie authors build and monetise their audiences through email. It offers creator-focused features like landing pages and subscriber management.
PROS- Built-in digital product and subscription selling eliminates need for separate tools
- Free plan genuinely generous for creators with large audiences
CONS- Limited automation compared to business-focused platforms
- Lacks SMS and advanced CRM features
92.7
09
#3 in Top 10 Email Service Providers: A streamlined, modern email marketing tool focused on simplicity, clean design, and great value for money.
PROS- Clean and intuitive drag-and-drop editor
- Affordable pricing structure for smaller lists
CONS- Fewer advanced features compared to enterprise alternatives
90.3
10
#7 in Top 10 Email Service Providers: One of the industry pioneers providing reliable email marketing solutions, autoresponders, and landing page creation.
PROS- Legendary customer support via phone and live chat
- Reliable deliverability and robust autoresponders
CONS- Interface design feels somewhat dated compared to newer rivals
81.0