The closest alternatives to BrightLocal on Lister are SE Ranking, Semrush and Moz Pro, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to BrightLocal
Start from what you need it for. Where each fits best, as Lister records it:
- SE Ranking: Freelancers, small agencies, and budget-conscious teams
- Semrush: SEO and digital marketers
- Moz Pro: Mid-market marketing teams, in-house SEO professionals, and businesses building long-term organic search strategies
- Brandwatch: Social listening and consumer research
- Keyword.com: Small to medium businesses and solopreneurs seeking affordable content and keyword gap analysis
- ReviewTrackers: Multi-location businesses and franchises managing local reputation and review response
- Trustpilot: E-commerce brands building international trust
- Hootsuite Insights: Social media teams and agencies needing integrated posting and reputation monitoring
- Mention: Small and medium businesses
- Sistrix: Multi-country SEO, regional rankings, European agencies
Closest to BrightLocal by the rankings they share: SE Ranking (3 rankings), Semrush (3 rankings) and Moz Pro (2 rankings).
Free to start, by their stated pricing: Trustpilot.
Stated starting prices: SE Ranking ($39/month), Semrush ($129.95/month), Moz Pro (USD 99 per month), Keyword.com (USD 49 per month), ReviewTrackers (£199/month), Hootsuite Insights (£49/month), Mention ($41/month) and Sistrix ($100/month).
Custom or quote-based pricing: Brandwatch.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
Cost-effective platform with strong rank tracking
#1 in Rank tracking software for agencies: SE Ranking is an AI SEO platform that helps businesses grow visibility. It provides comprehensive tools for research, monitoring, and content marketing.
PROS- Significantly lower pricing with good value for money
- Reliable rank tracking and useful keyword research functionality
CONS- Smaller database of backlinks and competitor data than market leaders
- Less comprehensive than all-in-one platforms like SEMrush
100.0
02
Online visibility and marketing analytics
#2 in Top 10 Reputation Management Software: Semrush integrates SEO, content marketing, and reputation management tools, allowing businesses to monitor brand mentions, track reviews, and analyse competitor online presence. It includes dedicated modules for review generation and local SEO.
PROS- Combines SEO and brand monitoring
- Competitor tracking capabilities
CONS- Social media tracking is secondary to SEO
- Costly for teams only needing brand monitoring
92.7
03
Integrated SEO toolset with content strategy and keyword gap analysis features
#6 in Rank tracking software for agencies: Moz Pro is an SEO and AI visibility growth platform. It helps marketers generate leads and measure brand presence in AI answers.
PROS- Accessible interface with excellent educational resources and community support
- Strong keyword research and gap identification capabilities paired with rank tracking
CONS- Smaller crawler index compared to Ahrefs or SEMrush limits some competitive analysis depth
- Fewer advanced features for large-scale content campaigns
92.0
04
Understand and engage your consumers
#1 in Top 10 Reputation Management Software: Brandwatch offers comprehensive social media monitoring, sentiment analysis, and competitive intelligence across millions of online sources. It combines AI-powered insights with customisable dashboards for large enterprises managing complex brand reputations.
PROS- Industry leading social listening tools
- Advanced AI powered sentiment analysis
CONS- High subscription cost
- Interface can feel overwhelming
95.0
05
Content strategy platform with competitive gap analysis and keyword research
#2 in SEO reporting software for agencies: Keyword.com is a search visibility intelligence platform designed for SEO agencies. It accurately tracks Google rankings and AI search presence across multiple engines.
PROS- Affordable entry point with solid competitive keyword and content gap features
- Simple interface suitable for smaller teams with limited SEO experience
CONS- Less comprehensive content audit capabilities than enterprise platforms
- Smaller database index limits depth of competitive intelligence compared to tier-1 tools
98.0
06
Local reputation management focused on review monitoring and response
#3 in Top 10 Reputation Management Software: ReviewTrackers specialises in aggregating customer reviews from 100+ online sources including Google, Yelp, and industry-specific platforms. It provides real-time alerts, response workflows, and centralised dashboards for managing reviews across multiple locations.
PROS- Best-in-class aggregation of local reviews across all major platforms
- Intuitive interface designed specifically for rapid review response and team collaboration
CONS- Limited social media listening capabilities beyond reviews
- Less robust for enterprise-level global brand monitoring
90.3
07
#4 in Top 10 Reputation Management Software: Trustpilot combines review collection, verification, and display tools with reputation analytics. Businesses can generate reviews from customers, monitor sentiment trends, and benchmark against competitors. It emphasises authentic reviews and transparency.
PROS- High consumer brand recognition
- Google Seller Ratings integration on free and paid tiers
CONS- Free plan features are quite limited
88.0
08
Social media management with integrated reputation monitoring
#5 in Top 10 Reputation Management Software: Hootsuite is primarily a social media management platform but includes powerful reputation monitoring, sentiment analysis, and customer listening capabilities. It allows teams to monitor brand mentions, engage with customers, and track sentiment across social channels.
PROS- Affordable entry price with strong social media scheduling and engagement tools included
- Excellent for managing customer interactions and social listening in one platform
CONS- Reputation tools are secondary to social media management focus
- Limited review aggregation compared to dedicated reputation management software
85.7
09
Real-time media monitoring and social listening
#6 in Top 10 Reputation Management Software: Mention monitors brand mentions across social media, news outlets, blogs, and forums in real-time. It provides instant notifications, sentiment analysis, and competitor tracking with automated reporting and team collaboration features.
PROS- Intuitive and clean user interface
- Real-time alerts for brand mentions
CONS- Historical data limits on lower plans
- Advanced analytics require higher tiers
83.3
10
Advanced SEO suite with strong SERP visibility and keyword tracking
#7 in Rank tracking software for agencies: Sistrix is a professional SEO software suite designed to help businesses improve their visibility on Google and Amazon. The company has developed the platform continuously for over ten years to provide transparency and reliability.
PROS- Superior multi-country and regional keyword data
- Transparent methodology with clean, reliable metrics
CONS- Smaller global user base and less content in English
- Pricing and interface less optimised for non-European markets
92.0