The closest alternatives to Microsoft Clarity on Lister are Hotjar and Crazy Egg, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Microsoft Clarity
Start from what you need it for. Where each fits best, as Lister records it:
- Hotjar: Website user experience feedback
- Crazy Egg: Conversion rate optimisation specialists
- Google Analytics 4: Small to enterprise businesses seeking comprehensive analytics without cost
- Adobe Analytics: Large enterprises
- FullStory: Enterprise companies and digital product teams
- Matomo: Privacy conscious organisations
- Mixpanel: Digital product user behaviour tracking
- TruConversion (formerly ConvertKit): Mid-market SaaS and service businesses needing conversion rate optimisation tools
- Amplitude: Product led growth companies
- SessionCam: Financial services and regulated industries requiring advanced compliance and security features
Closest to Microsoft Clarity by the rankings they share: Hotjar (2 rankings) and Crazy Egg (2 rankings).
Free to start, by their stated pricing: Google Analytics 4, Mixpanel and Amplitude.
Stated starting prices: Hotjar ($32 per month), Crazy Egg ($29/month), Matomo (USD 19 per month) and TruConversion (formerly ConvertKit) (£20/month).
Custom or quote-based pricing: Adobe Analytics, FullStory and SessionCam.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
Understand how your users behave
#1 in Top 10 Session Recording & Heatmap Tools: Hotjar captures full session recordings, heatmaps, conversion funnels and user feedback. It integrates with major analytics platforms and CMS tools, offering real-time visitor insights and feedback collection in a unified dashboard.
PROS- Combines qualitative surveys with behavioral heatmaps
- Easy installation via tracking code
CONS- Not designed for long-form academic research
- Pricing scales quickly with high traffic
95.0
02
#2 in Top 10 Session Recording & Heatmap Tools: Crazy Egg provides heatmaps, scroll maps, session recordings and A/B testing capabilities. The platform emphasises visual engagement metrics and offers form analytics to identify friction points in user journeys.
PROS- Detailed scroll maps showing exact drop-off points
- Built-in A/B testing and traffic splitting tools
CONS- Session recording features are less robust than competitors
92.7
03
Industry-leading free web analytics platform with AI-powered insights
#1 in Top 10 Website Analytics Tools: Google's latest analytics platform offers real-time tracking, cross-device user journeys, and machine learning predictions. It replaces Universal Analytics and provides event-based tracking with extensive integrations across the Google ecosystem.
PROS- Completely free with unlimited data processing
- Advanced machine learning insights and predictive capabilities
CONS- Steep learning curve for new users transitioning from older versions
- Free tier lacks some advanced features available in premium alternatives
95.0
04
Enterprise intelligence for complex data needs
#2 in Top 10 Website Analytics Tools: Part of Adobe Experience Cloud, this platform delivers advanced segmentation, multi-channel attribution, and real-time data analysis. It integrates seamlessly with other Adobe marketing tools for unified customer insights.
PROS- Incredible data processing power
- Advanced attribution modelling
CONS- Very expensive pricing model
- Requires specialist technical staff
92.7
05
#4 in Top 10 Session Recording & Heatmap Tools: FullStory captures complete digital experience data with session replays, heatmaps, error tracking and conversion funnels. It emphasises data privacy and offers advanced features for large-scale deployments.
PROS- Powerful search and error-tracking capabilities
- Deep qualitative insights for complex web apps
CONS- Significantly more expensive than standard alternatives
88.0
06
Ethical web analytics with 100 percent data ownership
#4 in Top 10 Website Analytics Tools: Matomo (formerly Piwik) offers full data ownership through self-hosted or cloud deployment. It provides GDPR-compliant analytics with no data sharing to third parties, appealing to privacy-conscious organisations.
PROS- Full compliance with GDPR and HIPAA
- No data sampling even on large traffic
CONS- Paid features can add up quickly
- Self hosting requires server maintenance
88.0
07
The product analytics solution
#5 in Top 10 Website Analytics Tools: Mixpanel specialises in event-based analytics for product teams, tracking individual user actions and building detailed user profiles. It excels at cohort analysis and funnel optimisation for app and web products.
PROS- Fast query speeds for event data
- Generous free tier for startups
CONS- Requires careful event tracking setup
- Less focused on traditional marketing channels
85.7
08
User experience optimisation platform with heatmaps and video playback
#5 in Top 10 Session Recording & Heatmap Tools: TruConversion delivers heatmaps, session recordings, form analytics and A/B testing. The platform focuses on identifying micro-conversions and provides actionable insights for improving user engagement.
PROS- Affordable pricing with generous free tier including basic session recording
- Form analytics pinpoint field-level abandonment and friction points
CONS- Smaller feature ecosystem compared to market leaders like Hotjar
- Reporting interface requires more clicks to access advanced visualisations
85.7
09
Understand user behaviour to grow your product
#6 in Top 10 Website Analytics Tools: Amplitude focuses on product analytics with advanced behavioural segmentation and cohort analysis. It helps teams understand why users behave certain ways and predict future actions through machine learning.
PROS- Excellent automated behavioral insights
- Scalable infrastructure for growing teams
CONS- Complex interface for beginners
- Implementation takes significant time
83.3
10
Digital experience optimisation with session replay and analytics
#6 in Top 10 Session Recording & Heatmap Tools: SessionCam provides session recordings, heatmaps, funnel analysis and digital experience monitoring. It integrates with Contentsquare's ecosystem and emphasises identifying user frustration signals across complex applications.
PROS- Exceptional session replay quality preserves complex animations and dynamic content
- Strong integration with Contentsquare's broader digital intelligence platform
CONS- Proprietary approach limits standalone flexibility outside Contentsquare ecosystem
- Enterprise-only pricing makes it inaccessible for small teams
83.3