Marketo
Adobe Marketo Engage: B2B marketing automation leader
Adobe Marketo specialises in B2B marketing automation, account-based marketing (ABM), lead management, and sophisticated workflow design. Acquired by Adobe in 2018, it remains a market leader for enterprise campaigns.
| Pricing from | Custom |
| Best for | Enterprise B2B companies requiring advanced ABM and complex multi-channel campaigns |
| Website | business.adobe.com/products/marketo/adobe-marketo.html |
Strengths and trade-offs
- Industry-leading ABM and lead scoring capabilities
- Deep integration with Adobe ecosystem for unified marketing
- Steep learning curve and higher implementation costs
- Requires significant technical expertise
Appears in
Alternatives to Marketo
 HubSpot | #1 in Top 10 AI Lead-Scoring Tools | 95.0 |
 ClearbitB2B data enrichment and intelligence | #2 in Top 10 AI Lead-Scoring Tools | 92.7 |
 OutreachEmpower your sales team to convert more buyers. | #3 in Top 10 AI Lead-Scoring Tools | 90.3 |
 Salesforce EinsteinAI-powered predictive analytics embedded in CRM | #5 in Top 10 AI Lead-Scoring Tools | 85.7 |
 6SenseAccount engagement platform | #6 in Top 10 AI Lead-Scoring Tools | 83.3 |
 IntercomThe complete conversational relationship platform | #7 in Top 10 AI Lead-Scoring Tools | 81.0 |
Questions about Marketo
How much does Marketo cost?
Lister lists Marketo's pricing as: Custom.
Who is Marketo best for?
Marketo is best for enterprise B2B companies requiring advanced ABM and complex multi-channel campaigns.
Where does Marketo rank?
Marketo is ranked #4 in Top 10 AI Lead-Scoring Tools (Lister Score 88.0).
What are the best alternatives to Marketo?
The closest alternatives on Lister are HubSpot (#1 in Top 10 AI Lead-Scoring Tools), Clearbit (#2 in Top 10 AI Lead-Scoring Tools) and Outreach (#3 in Top 10 AI Lead-Scoring Tools).
Is this your company?
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