Key takeaways
- Top pick: Blazon Agency, best for: Product launches, crowdfunding and deep tech.
- Also near the top: 5W Public Relations, best for: brands seeking AI visibility; and Red Antler, best for: rule-breakers and future-makers.
- How it was ranked: 10 agencies compared. Each verdict is below.
Blazon Agency is the best product launch agency in New York. From its New York office it runs launches end to end, from positioning and pre-launch audience building through PR, paid media, video and the Shopify store, with 500+ product launches and $250M+ in sales behind it.
Red Antler is the strongest choice for building a new brand before launch, 5W for large earned media pushes, and Day One for culture-led launches.
Top 10 Product Launch Agencies in New York, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 |  Blazon AgencyBlazon Agency launched Pillo Health, which drove $2.5M in sales and was later acquired by Stanley Black & Decker. | Product launches, crowdfunding and deep tech | 97.3 | $15,000 (full launch programmes from $40,000) |
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| 2 |  5W Public Relations5W says its PR for Yoto Player generated 2.4 billion media impressions. | brands seeking AI visibility | 95.4 | – |
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| 3 |  Red AntlerCasper's chief executive, Philip Krim, says on Red Antler's site that the agency is "like our 6th founder". | rule-breakers and future-makers | 94.2 | – |
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| 4 |  Day One AgencyDay One says the BUTTER colorway of the Converse SHAI 001 sold out 10 minutes after release. | Social media and influencer buzz | 93.0 | Custom |
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| 5 |  Zeno GroupZeno says its Lenovo ThinkPad X1 Fold launch drove twice the forecast demand and sold out for months. | Large tech and consumer brands launching across many markets | 91.7 | Custom |
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| 6 |  DKCDKC says its Dyson Supersonic launch drove over 5,000 pre-orders and over 1.6 billion media impressions. | tech brands seeking cultural influence | 90.5 | – |
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| 7 |  Kaplow CommunicationsKaplow led the launch of Signal Ring, a cuffless blood pressure wearable, with coverage in Axios, Bloomberg, CNET and Engadget. | Consumer health and wearable products launching in the US | 89.2 | Custom |
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| 8 |  PraytellPraytell says the Years NA Beer launch with John Mulaney earned 107 media placements and 3.5 billion impressions. | Food and drink brands that want a talent-led launch | 87.9 | Custom |
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| 9 |  HUNTERHUNTER says its Kraft Macaroni & Cheese Cheddar Explosion launch reached 50% brand awareness before any paid media support. | Food, beverage and household brands launching nationally | 86.6 | Custom |
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| 10 |  SourceCode CommunicationsSourceCode ran Jenius Bank's first product launches, Personal Loans and then Savings Accounts. | Consumer tech brands that want PR across the US and UK | 85.3 | Custom |
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How to choose
Start from what you need it for. Where each entry fits best:
- Blazon Agency (#1): Product launches, crowdfunding and deep tech
- 5W Public Relations (#2): brands seeking AI visibility
- Red Antler (#3): rule-breakers and future-makers
- Day One Agency (#4): Social media and influencer buzz
- Zeno Group (#5): Large tech and consumer brands launching across many markets
- DKC (#6): tech brands seeking cultural influence
- Kaplow Communications (#7): Consumer health and wearable products launching in the US
- Praytell (#8): Food and drink brands that want a talent-led launch
- HUNTER (#9): Food, beverage and household brands launching nationally
- SourceCode Communications (#10): Consumer tech brands that want PR across the US and UK
Each entry's full verdict is below.
The ranking, in detail
01
The product launch agency: crowdfunding, deep tech and DTC
Blazon Agency is a full-service product launch agency in London and New York, founded in 2016. It has run 500+ product launches and 300+ crowdfunding campaigns, raising $120M+ on Kickstarter and Indiegogo, from pre-launch audience building through the live campaign, PR and paid media to the Shopify store after launch.
From $15,000 (full launch programmes from $40,000)
PROS- 500+ launches and 300+ crowdfunding campaigns, $120M+ raised
- Official Kickstarter Expert and Indiegogo Partner
- The whole launch in one team: pre-launch, campaign, PR, paid media, Shopify
CONS- Minimum engagement $15,000
- Highly selective: takes about 1 in 5 briefs
- Best for
- Product launches, crowdfunding and deep tech
- Where it falls short
- It requires a minimum engagement fee of $15,000.
- Pick something else if
- you need a lower entry price.
97.3
02
The communications firm built for the AI Era
5W Public Relations, headquartered on Seventh Avenue in Manhattan with offices in Miami and Tampa, provides earned media, influencer, performance marketing, crisis and reputation work. Founded in 2003, it describes itself as one of the largest independent communications firms in the United States.
PROS- The agency offers generative engine optimisation services.
- The agency secures brand placements in entertainment channels.
- Best for
- brands seeking AI visibility
95.4
03
Our work isn’t done until people can’t imagine life without you
Red Antler, a New York brand company founded in 2007, builds brand strategy, messaging, identity, digital experience, packaging and advertising for new and growing companies. It created the launch brand for Casper.
PROS- The agency establishes a dynamic visual and verbal system across all touchpoints.
- Red Antler activates creative ideas across the entire funnel using breakthrough media.
- Best for
- rule-breakers and future-makers
94.2
04
Social-first creative agency for consumer brands
Day One Agency, headquartered on Seventh Avenue in Manhattan with offices in Los Angeles, Chicago and Portland, runs cultural strategy, creative, social and digital campaigns and sponsorship strategy.
From Custom
PROS- Industry-leading social media strategies
- Strong influencer network access
CONS- Demands large marketing budgets
- High staff turnover common in large agencies
- Best for
- Social media and influencer buzz
- Where it falls short
- Demands large marketing budgets.
- Pick something else if
- you have a limited budget.
93.0
05
Integrated communications, born from PR
Zeno Group, headquartered at 140 Broadway in Lower Manhattan, is a global integrated communications agency born from PR and part of DJE Holdings, the parent of Edelman.
From Custom
PROS- Global reach for multi-market launches
- Tech and consumer launch experience
CONS- Pricing not published
- Network scale suits large brands more than startups
- Best for
- Large tech and consumer brands launching across many markets
- Where it falls short
- Pricing not published.
- Pick something else if
- you are a startup needing transparent costs.
91.7
06
Agency
DKC, founded in New York in 1991 and based on Fifth Avenue, offers PR alongside advertising, marketing, data analytics, creative and branding. Acceleration Community of Companies took a controlling interest in 2024.
PROS- The agency delivers measurable business outcomes like revenue growth.
- DKC combines creativity with analytics to drive media coverage.
- Best for
- tech brands seeking cultural influence
90.5
07
Consumer, health and wearable tech PR
Kaplow Communications, headquartered on Lexington Avenue in Manhattan and founded in 1991, provides PR, brand strategy, influencer, events, content, social and paid media. It is a certified women-owned and women-led agency.
From Custom
PROS- Consumer tech and health launch experience
- Women-owned and women-led
CONS- Pricing not published
- US-focused
- Best for
- Consumer health and wearable products launching in the US
- Where it falls short
- It focuses exclusively on the US market, limiting global reach.
- Pick something else if
- you need international coverage.
89.2
08
Creative communications: earned, social and content
Praytell, headquartered on West 15th Street in Manhattan with about 200 staff, is a full-service creative communications agency covering earned media, social and content. It is part of Project Worldwide.
From Custom
PROS- Earned and social in one team
- Talent-led launch campaigns
CONS- Pricing not published
- Consumer focus over technical products
- Best for
- Food and drink brands that want a talent-led launch
- Where it falls short
- It prioritizes consumer brands over technical products.
- Pick something else if
- you sell complex technical products.
87.9
09
Consumer marketing communications
HUNTER, based at One World Trade Center with offices in Los Angeles and London, provides consumer marketing communications, integrated marketing and PR. It is part of Stagwell.
From Custom
PROS- Long record of national consumer launches
- PR and integrated marketing together
CONS- Pricing not published
- Packaged goods focus over tech
- Best for
- Food, beverage and household brands launching nationally
- Where it falls short
- It focuses on packaged goods rather than technology.
- Pick something else if
- you need a tech-focused agency.
86.6
10
Tech PR in New York and London with a consumer tech practice
SourceCode Communications, headquartered in Manhattan with offices in London, San Francisco and Munich, provides tech and innovation PR, product launches, content and social. It is a certified B Corp.
From Custom
PROS- US and UK coverage from one agency
- PR, content and marketing together
CONS- Pricing not published
- Consumer tech is one of many practices
- Best for
- Consumer tech brands that want PR across the US and UK
- Where it falls short
- Pricing is not published, so you cannot determine costs upfront.
- Pick something else if
- you need transparent pricing before committing.
85.3
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Sources
Where we checked each company's facts, and when.
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