The closest alternatives to 6Sense on Lister are Clearbit and Cognism, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to 6Sense
Start from what you need it for. Where each fits best, as Lister records it:
- Clearbit: Marketing automation enrichment and deanonymisation
- Cognism: European and international mobile number prospecting
- HubSpot: All in one inbound marketing and ease of use
- ZoomInfo Marketing: Combining intent signals with direct contact details
- Bombora: Sourcing first-party cooperative B2B intent data
- Outreach: Large sales organisations requiring deep enterprise functionality.
- Demandbase: Combining advertising and intent data workflows
- Marketo: Enterprise B2B companies requiring advanced ABM and complex multi-channel campaigns
- Salesforce Einstein: Enterprise CRM teams needing integrated prediction capabilities
- TechTarget Priority Engine: Technology vendors targeting active IT buyers
Closest to 6Sense by the rankings they share: Clearbit (2 rankings) and Cognism (2 rankings).
Stated starting prices: HubSpot ($20/month).
Custom or quote-based pricing: Clearbit, Cognism, ZoomInfo Marketing, Bombora, Outreach, Demandbase, Marketo, Salesforce Einstein and TechTarget Priority Engine.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
B2B data enrichment and intelligence
#2 in Top 10 AI Lead-Scoring Tools: Clearbit combines first-party data enrichment with intent signals to identify high-value prospects before they even raise their hand. Its AI synthesises company technographics, organisational data, and online behaviour to deliver precise lead scoring.
PROS- Real-time data enrichment APIs
- Seamless integration with HubSpot ecosystem
CONS- Pricing has shifted following the HubSpot acquisition
- Can be technical to configure advanced triggers
92.7
02
Sales intelligence platform
#5 in Top 10 Intent Data Platforms: A sales intelligence platform providing phone-verified contact data alongside B2B intent signals powered by Bombora.
PROS- Excellent mobile phone number coverage
- Compliant data collection methods
CONS- Intent data relies on third-party integration
- Export limits apply on lower tiers
85.7
03
#1 in Top 10 AI Lead-Scoring Tools: HubSpot's predictive lead scoring uses machine learning to identify which leads are most likely to close. Integrated directly into the CRM workflow, it learns from your historical win/loss data and adapts scoring as your sales process evolves.
PROS- Extremely intuitive user interface
- Seamless integration between CRM and marketing tools
CONS- Pricing can escalate rapidly as contact lists grow
95.0
04
Modern go-to-market platform
#2 in Top 10 Intent Data Platforms: A comprehensive go-to-market platform that integrates intent signals directly with a massive B2B contact and company database.
PROS- Massive integrated contact database
- Real-time intent alerts for sales reps
CONS- Contract terms can be rigid
- Pricing is relatively high
92.7
05
B2B demographic and intent data
#3 in Top 10 Intent Data Platforms: A leading provider of B2B demographic and company-level intent data gathered from a proprietary cooperative of publishers.
PROS- High quality publisher cooperative network
- Clear topic-based surge scores
CONS- Data is primarily company-level rather than contact-level
- Integration requires effort
90.3
06
Empower your sales team to convert more buyers.
#3 in Top 10 AI Lead-Scoring Tools: Outreach combines CRM, engagement, and intelligence in one platform. Its AI models predict which opportunities are most likely to close and which sales professionals are most effective with specific buyer profiles.
PROS- Powerful deal health analytics
- Robust enterprise scalability
CONS- Complex implementation process
90.3
07
Smart account engagement
#4 in Top 10 Intent Data Platforms: An account based marketing platform that unites account intelligence, advertising, and intent data into a single solution.
PROS- Strong advertising execution tools
- Robust account-level insights
CONS- Platform can feel complex and bloated
- Implementation takes significant time
88.0
08
Adobe Marketo Engage: B2B marketing automation leader
#4 in Top 10 AI Lead-Scoring Tools: Marketo (now Adobe Marketo Engage) delivers AI-driven lead scoring through predictive analytics and behavioural tracking. Its scoring models evolve based on engagement patterns and historical outcomes, automating the qualification process for marketing and sales alignment.
PROS- Industry-leading ABM and lead scoring capabilities
- Deep integration with Adobe ecosystem for unified marketing
CONS- Steep learning curve and higher implementation costs
- Requires significant technical expertise
88.0
09
AI-powered predictive analytics embedded in CRM
#5 in Top 10 AI Lead-Scoring Tools: Salesforce Einstein delivers AI lead scoring directly within Salesforce. It analyses your CRM data and external signals to identify which leads are most likely to progress and close, with no separate tool required.
PROS- Seamless CRM integration with no data movement required
- Pre-built models for sales, service and marketing use cases
CONS- Requires existing Salesforce investment
- Limited customisation for non-CRM analytics
85.7
10
Purchase intent for technology sales
#6 in Top 10 Intent Data Platforms: An intent-driven platform focused specifically on technology buyers researching enterprise software and hardware solutions.
PROS- Deep coverage of enterprise technology markets
- Named prospect contacts included
CONS- Niche focus primarily suited for tech companies
- Expensive annual commitments
83.3