The closest alternatives to Apollo.io on Lister are Avoma, Otter.ai and Lavender, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Apollo.io
Start from what you need it for. Where each fits best, as Lister records it:
- Avoma: Sales and customer success teams
- Otter.ai: Professional meeting transcription
- Lavender: Individual sales reps and small teams wanting real-time coaching.
- Chorus by ZoomInfo: ZoomInfo ecosystem users
- Lusha: Recruiters and small sales teams
- Snov.io: Teams discovering prospects, verifying contacts, creating ICP-based messages, and managing deals
- Fireflies.ai: Sales teams needing CRM integration and meeting intelligence
- ZoomInfo: Enterprise sales and marketing teams
- Copy.ai: Social media managers and independent creators
- Grain: Sharing customer feedback clips
Closest to Apollo.io by the rankings they share: Avoma (2 rankings), Otter.ai (2 rankings) and Lavender (2 rankings).
Free to start, by their stated pricing: Fireflies.ai and Copy.ai.
Stated starting prices: Avoma ($19/month), Otter.ai ($16.99/month), Lavender ($29/month), Lusha ($29 per month), Snov.io ($36/month) and Grain ($15 per user per month).
Custom or quote-based pricing: Chorus by ZoomInfo and ZoomInfo.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01

AI meeting assistant for revenue teams
#2 in AI conversation intelligence tools for small businesses: Avoma is an all-in-one AI platform designed to automate note-taking, scheduling, and coaching for revenue teams. It integrates conversation intelligence with CRM data entry to streamline sales workflows.
PROS- Comprehensive sales analytics
- Automated CRM logging
94.0
02

Your AI meeting assistant
#6 in AI conversation intelligence tools that integrate with HubSpot: Otter.ai is an AI notetaker and transcription service. It turns meetings into searchable knowledge to power workflows.
PROS- Excellent transcription accuracy
- Interactive AI meeting chat
CONS- Subscription required for full features
90.0
03

The AI email coach for sales teams.
#7 in AI cold email platforms with a free trial: Lavender is an intelligent AI sales agent that helps sellers write better cold emails. It analyses billions of emails to optimise content for higher reply rates.
PROS- Real-time scoring and coaching
- Integrates directly with major email clients
CONS- Can be relatively expensive for full team deployments
86.0
04

Turn conversations into closed deals
#1 in AI conversation intelligence tools that integrate with HubSpot: Chorus by ZoomInfo is an AI-powered conversation intelligence tool that analyses sales interactions. It integrates with the GTM context Graph to provide strategic insights into account movements.
PROS- Strong integration with ZoomInfo contact database
- Clear identification of action items and next steps
CONS- Interface can feel cluttered when navigating historical calls
98.0
05

Simple B2B contact enrichment
#3 in Best AI data enrichment tools: Lusha provides verified contacts and buying signals to sales, marketing, recruiting, and RevOps professionals.
PROS- Very easy to use
- Affordable entry plans
CONS- Credit limits can deplete quickly
94.0
06

AI ICP and Buyer Persona Generator with contact verification
#3 in AI cold email platforms with a free trial: Snov.io is an AI-powered sales engagement platform that helps businesses find leads and automate outreach. It combines lead generation, email verification, and CRM integration into a single ecosystem.
PROS- Integrated prospect discovery and verification saves time
- ICP-based personalisation improves targeting accuracy
CONS- Requires quality product description input
92.0
07

Sales intelligence through meeting transcription and CRM integration
#4 in AI conversation intelligence tools that integrate with HubSpot: Fireflies.ai is an AI assistant for meetings, email, chat and CRM. It transcribes, summarises, searches and analyses team conversations.
PROS- Native CRM integration automates deal data capture
- Free plan includes unlimited recording and basic transcription
CONS- Pro features require per-user licensing at scale
- CRM sync setup requires technical configuration
96.0
08

The go-to enterprise intelligence platform
#4 in Best AI data enrichment tools: ZoomInfo is an AI tool. It says it is built for B2B go-to-market teams.
PROS- Extensive contact coverage
- Advanced intent data features
CONS- High cost for small businesses
94.0
09

#4 in AI cold email platforms with a free trial: Copy.ai is an AI-native go-to-market platform designed to unify marketing, sales, and operations. It codifies best practices and connects teams to eliminate the bloat of point solutions.
PROS- Extremely intuitive and fast user interface
- Generous free tier for beginners
CONS- Advanced workflows require a learning curve
- Less focused on long-form cinematic screenplays
90.0
10

Record, summarise, and share customer moments
#5 in AI conversation intelligence tools that integrate with HubSpot: Grain is an AI notetaker designed for growing teams. It captures and enriches meeting data to deliver actionable insights.
PROS- Very user-friendly interface for clipping and sharing highlights
- Fast transcription and automated meeting summaries
CONS- Lacks advanced sales coaching scorecards found in enterprise tools
96.0