The closest alternatives to Salesforce CPQ on Lister are PandaDoc, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Salesforce CPQ
Start from what you need it for. Where each fits best, as Lister records it:
- PandaDoc: Sales proposals and electronic signatures
- Proposify: Agencies, consultants, and creative services firms seeking professional proposal templates and client engagement tracking
- Conga CLM: Salesforce-centric enterprises
- Qwilr: Design-focused agencies, creative professionals, and businesses prioritising visual impact and detailed client engagement metrics
- Pipedrive: Sales-focused teams wanting a visual, simple CRM with strong deal pipeline management
- HubSpot: All in one inbound marketing and ease of use
- Freshworks Freshsales: Mid-market sales teams wanting modern CRM with proposal management and AI-powered sales insights
- Vendavo: B2B manufacturers and distributors with complex pricing models and customer hierarchies
- Zoho CRM: Budget-conscious startups and cost-sensitive teams
- HubSpot Sales Hub: Businesses already using the HubSpot ecosystem.
Closest to Salesforce CPQ by the rankings they share: PandaDoc (2 rankings).
Stated starting prices: PandaDoc (USD 19 per user per month), Proposify ($49/month), Qwilr ($65/month), Pipedrive ($14/month), HubSpot ($20/month), Freshworks Freshsales ($29/month), Zoho CRM ($14/user/month) and HubSpot Sales Hub ($20/month).
Custom or quote-based pricing: Conga CLM and Vendavo.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
#2 in Top 10 Proposal Management Software: PandaDoc is an enterprise-grade document automation solution supporting proposals, contracts, agreements and more. It integrates with CRM systems, offers advanced e-signature workflows, and includes AI-powered content suggestions and CLM features.
PROS- User-friendly document editor
- Built-in legally binding e-signatures
CONS- Limited traditional document management features
92.7
02
Proposal software designed for agencies and professional services
#1 in Top 10 Proposal Management Software: Proposify is a cloud-based proposal platform designed for agencies, consultants and professional services firms. It features drag-and-drop templates, built-in e-signature, automated follow-ups, and real-time analytics on proposal engagement.
PROS- Intuitive drag-and-drop interface with extensive customisation options
- Robust collaboration features allowing real-time team editing and client approvals
CONS- Higher price point compared to basic competitors
- Steep learning curve for advanced customisation features
95.0
03
#1 in Best CPQ software: Conga CLM automates contract processes to increase visibility and enhance customer experience. It standardises lifecycle management to ensure total compliance and mitigate legal risk.
PROS- Deep Salesforce integration
- Advanced document generation
CONS- Complex setup requiring specialist support
94.0
04
Web-based proposal platform with stunning design and analytics
#3 in Top 10 Proposal Management Software: Qwilr specialises in creating interactive, mobile-responsive web-based proposals that function more like branded sales pages than traditional documents. It includes built-in analytics, e-signature, payment collection and CRM integrations.
PROS- Visually stunning, interactive web-based proposals that stand out
- Detailed analytics showing exactly how clients engage with proposals
CONS- Premium pricing reflects design-focused positioning
- Less suitable for highly technical or compliance-heavy proposals
90.3
05
Sales CRM and lead management software built for sales teams
#4 in Top 10 Proposal Management Software: Pipedrive is a sales-focused CRM platform that includes proposal templates, document management and e-signature capabilities natively within its sales pipeline. It emphasises visual deal tracking and sales automation alongside proposal features.
PROS- Affordable entry price with intuitive visual pipeline interface
- Excellent mobile app and user experience for sales teams
CONS- Marketing automation features are limited compared to HubSpot
- Data enrichment and prospecting tools require third-party integrations
88.0
06
#5 in Best CPQ software: HubSpot is an agentic customer platform uniting marketing, sales, and service software. It aligns teams around customer data to drive growth through AI-powered tools.
PROS- Extremely intuitive user interface
- Seamless integration between CRM and marketing tools
CONS- Pricing can escalate rapidly as contact lists grow
90.0
07
Modern CRM with quote and proposal management
#5 in Top 10 Proposal Management Software: Freshworks Freshsales is a cloud-based CRM platform incorporating proposal templates, document management, e-signature and sales automation. It offers strong reporting and integrates with popular business tools for a unified sales environment.
PROS- Modern, intuitive interface with strong mobile app experience
- AI-powered lead scoring and sales automation features
CONS- Quote and proposal features less specialised than dedicated proposal platforms
- Advanced customisation may require professional services
85.7
08
Commercial software for pricing, profitability and revenue growth
#6 in Best CPQ software: Vendavo helps capture incremental gross margin by mastering complex pricing and rebates.
PROS- Excellent for B2B pricing complexity, customer-based pricing, and deal profitability analysis
- Strong analytics on margin by customer, product, and channel
CONS- Overkill for small retailers; enterprise pricing makes it inaccessible for SMEs
- Implementation is resource intensive and typically requires 6+ months
90.0
09
Comprehensive suite with pipeline tracking, analytics, and integrated marketing automation
#6 in Top 10 Proposal Management Software: Zoho CRM offers comprehensive proposal management, document automation and e-signature capabilities within an affordable, integrated CRM platform. It supports workflow automation, custom fields and integrations across the Zoho ecosystem and third-party applications.
PROS- Integrated marketing automation, analytics, and pipeline tracking at competitive pricing
- Highly customisable with extensive third-party integrations and Zoho ecosystem
CONS- User interface can feel complex for first-time CRM users
83.3
10
Grow your sales with a connected CRM and AI.
#7 in Top 10 Proposal Management Software: HubSpot Sales Hub is part of HubSpot's integrated revenue platform, offering proposal templates, e-signature, document management and deep CRM integration. It emphasises ease of use, strong analytics and connectivity with HubSpot's marketing and customer service platforms.
PROS- Seamless integration with HubSpot CRM
- Easy-to-use AI content assistant
CONS- Advanced features require expensive tier upgrades
81.0