The closest alternatives to Copper on Lister are HubSpot CRM, Pipedrive and Zoho CRM, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
Copper alternatives, compared| # | ALTERNATIVE | BEST FOR | SCORE | FROM | RANKED |
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| 1 |  HubSpot CRM100% free core CRM with unlimited users and deal tracking | Startups wanting a free, scalable foundation with built-in marketing | 92.7 | Free | #2 in Top 10 CRM SoftwareOn 2 of Copper's rankings |
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| 2 |  PipedriveSales CRM and lead management software built for sales teams | Sales-focused teams wanting a visual, simple CRM with strong deal pipeline management | 90.3 | $14/month | #3 in Top 10 Deal Management SoftwareOn 2 of Copper's rankings |
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| 3 |  Zoho CRMComprehensive suite with pipeline tracking, analytics, and integrated marketing automation | Budget-conscious startups and cost-sensitive teams | 88.0 | $14/user/month | #4 in Top 10 CRM SoftwareOn 2 of Copper's rankings |
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| 4 |  FreshsalesBuilt-in phone, email, and chat capabilities with integrated CRM features | SaaS and product-led startups; mid-sized sales teams | 83.3 | $9/user/month (billed annually) | #6 in Top 10 CRM SoftwareOn 2 of Copper's rankings |
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| 5 |  SalesforceThe world's #1 cloud CRM platform | Enterprise organisations and mid-market companies requiring advanced customisation and scalability | 95.0 | $165/month per user | #1 in Top 10 CRM Software |
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| 6 | Salesforce Sales CloudThe world's #1 CRM platform for enterprise deal management | Large enterprises with complex sales operations and existing Salesforce ecosystems | 95.0 | $165/user/month | #1 in Top 10 Deal Management Software |
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| 7 |  Microsoft Dynamics 365Integrated business applications with expense and receipt management | Organisations already invested in Microsoft's enterprise ecosystem | 90.3 | £40/month/user | #3 in Top 10 CRM Software |
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| 8 | Microsoft Dynamics 365 SalesEnterprise CRM with Copilot AI and deep Microsoft integration | Enterprise organisations with significant Microsoft 365 investment seeking deep Copilot integration | 88.0 | £85/month per user | #4 in Top 10 Deal Management Software |
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| 9 |  Monday.com SalesWork OS for sales teams with flexible deal tracking and automation | Sales teams wanting flexibility and custom workflow configuration without traditional CRM constraints | 83.3 | $12/user/month | #6 in Top 10 Deal Management Software |
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| 10 |  CloseBuilt-in calling, email, and sales engagement tools without managing complex CRM ecosystem | B2B startups and outbound-heavy organisations | 81.0 | Monthly and annual payment options available | #7 in Top 10 Deal Management Software |
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How to choose an alternative to Copper
Start from what you need it for. Where each fits best, as Lister records it:
- HubSpot CRM: Startups wanting a free, scalable foundation with built-in marketing
- Pipedrive: Sales-focused teams wanting a visual, simple CRM with strong deal pipeline management
- Zoho CRM: Budget-conscious startups and cost-sensitive teams
- Freshsales: SaaS and product-led startups; mid-sized sales teams
- Salesforce: Enterprise organisations and mid-market companies requiring advanced customisation and scalability
- Salesforce Sales Cloud: Large enterprises with complex sales operations and existing Salesforce ecosystems
- Microsoft Dynamics 365: Organisations already invested in Microsoft's enterprise ecosystem
- Microsoft Dynamics 365 Sales: Enterprise organisations with significant Microsoft 365 investment seeking deep Copilot integration
- Monday.com Sales: Sales teams wanting flexibility and custom workflow configuration without traditional CRM constraints
- Close: B2B startups and outbound-heavy organisations
Closest to Copper by the rankings they share: HubSpot CRM (2 rankings), Pipedrive (2 rankings) and Zoho CRM (2 rankings).
Free to start, by their stated pricing: HubSpot CRM.
Stated starting prices: Pipedrive ($14/month), Zoho CRM ($14/user/month), Freshsales ($9/user/month (billed annually)), Salesforce ($165/month per user), Salesforce Sales Cloud ($165/user/month), Microsoft Dynamics 365 (£40/month/user), Microsoft Dynamics 365 Sales (£85/month per user) and Monday.com Sales ($12/user/month).
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
100% free core CRM with unlimited users and deal tracking
#2 in Top 10 CRM Software: HubSpot offers a free CRM core with optional premium tiers including marketing automation, sales enablement and customer service tools. Known for intuitive interface and seamless integration with HubSpot's broader platform.
PROS- Completely free with no user limits or feature restrictions in core CRM
- Seamless integration with HubSpot's marketing and sales tools
CONS- Limited advanced customisation compared to paid tiers
92.7
02
Sales CRM and lead management software built for sales teams
#3 in Top 10 Deal Management Software: Pipedrive puts deals at the centre of its interface with a visual pipeline, automated workflows, and deal-focused reporting. It emphasises simplicity over feature bloat, making it particularly suited to sales teams that want to track deals intuitively without extensive customisation.
PROS- Affordable entry price with intuitive visual pipeline interface
- Excellent mobile app and user experience for sales teams
CONS- Marketing automation features are limited compared to HubSpot
- Data enrichment and prospecting tools require third-party integrations
90.3
03
Comprehensive suite with pipeline tracking, analytics, and integrated marketing automation
#4 in Top 10 CRM Software: Zoho CRM is a feature-rich, affordable alternative offering sales automation, marketing, customer support and analytics. Available with flexible deployment options and strong customisation capabilities.
PROS- Integrated marketing automation, analytics, and pipeline tracking at competitive pricing
- Highly customisable with extensive third-party integrations and Zoho ecosystem
CONS- User interface can feel complex for first-time CRM users
88.0
04
Built-in phone, email, and chat capabilities with integrated CRM features
#6 in Top 10 CRM Software: Freshsales by Freshworks is a modern CRM combining sales automation, customer engagement and AI-powered analytics. Features built-in phone, email and customer intelligence capabilities.
PROS- Most affordable entry point with built-in calling and email eliminating tool sprawl
- Modern interface with robust contact and pipeline management
CONS- Fewer advanced customisation options compared to enterprise-grade platforms
83.3
05
The world's #1 cloud CRM platform
#1 in Top 10 CRM Software: Salesforce is the market leader in CRM, offering comprehensive sales, service, marketing and commerce solutions with extensive customisation capabilities and a robust ecosystem of third-party integrations.
PROS- Industry-leading customisation and extensibility through Apex programming and AppExchange
- Comprehensive feature set covering sales, service, marketing, commerce and analytics
CONS- Steep learning curve and requires technical expertise for advanced implementations
- Premium pricing can be prohibitive for small businesses
95.0
06
The world's #1 CRM platform for enterprise deal management
#1 in Top 10 Deal Management Software: Salesforce Sales Cloud provides comprehensive deal tracking, forecasting, and pipeline management with advanced AI-powered insights through Einstein Analytics. It integrates deeply with enterprise systems and scales to support complex, multi-stage sales processes across global organisations.
PROS- Unmatched scalability and customisation for enterprise requirements
- Advanced AI analytics and predictive forecasting capabilities
CONS- Steep learning curve and implementation complexity
- Higher total cost of ownership compared to mid-market solutions
95.0
07
Integrated business applications with expense and receipt management
#3 in Top 10 CRM Software: Microsoft's enterprise CRM solution integrates deeply with the Microsoft ecosystem, offering sales, customer service and field service modules. Provides AI-powered insights through Copilot and flexible deployment options.
PROS- Deep integration with Microsoft Office 365 and Power Platform
- Flexible automation via Power Automate eliminates manual processing
CONS- Expensive for small teams; licensing model is complex
- Receipt scanning is one component within vast platform; less specialised than dedicated tools
90.3
08
Enterprise CRM with Copilot AI and deep Microsoft integration
#4 in Top 10 Deal Management Software: Dynamics 365 Sales provides comprehensive deal tracking, advanced forecasting with Copilot AI, and deep integration with Microsoft 365 and enterprise systems. It appeals to organisations already invested in the Microsoft ecosystem seeking unified business applications.
PROS- Seamless integration with Microsoft 365, Teams, and Outlook for unified workflows
- Strong enterprise governance and compliance capabilities
CONS- Steeper learning curve and higher implementation complexity compared to modern alternatives
- Engagement automation features lag behind specialised platforms like Outreach
88.0
09
Work OS for sales teams with flexible deal tracking and automation
#6 in Top 10 Deal Management Software: Monday.com Sales provides customisable deal boards, visual pipelines, and workflow automation built on a flexible work operating system. Its strength lies in adaptability, allowing teams to configure deal management to their specific processes rather than forcing standardised workflows.
PROS- Highly flexible and customisable interface suits varied sales methodologies
- Strong visual pipeline and automation features at competitive pricing
CONS- Less specialised for complex CRM processes than dedicated sales platforms
- Can require significant setup and customisation for optimal use
83.3
10
Built-in calling, email, and sales engagement tools without managing complex CRM ecosystem
#7 in Top 10 Deal Management Software: Close integrates calling and email directly into the deal management interface, designed specifically for inside sales teams. Its focus on communication within the platform reduces context switching and accelerates deal progression.
PROS- Integrated calling and email reduce tool stack complexity for outbound teams
- Purpose-built sales engagement features accelerate outbound prospecting
CONS- Limited marketing automation capabilities compared to all-in-one platforms
81.0