Salesforce leads with its comprehensive ecosystem and enterprise muscle, ideal for large organisations with complex sales operations. HubSpot CRM suits mid-market teams prioritising ease of use and all-in-one functionality. Pipedrive excels for smaller sales teams seeking an intuitive, deal-centric interface without overwhelming features.
RANKENTRYSCORETRENDFROM
1Salesforce Sales CloudPowers sales operations for over 150,000 companies worldwide with the most extensive third-party app ecosystem95.0NEW$165/user/month 2HubSpot CRMOver 200,000 businesses use HubSpot CRM, with the free tier removing cost barriers to entry92.7NEWFree 3PipedriveUsed by over 100,000 sales professionals across 179 countries with industry-leading ease of use ratings90.3NEW£10/month per user 4Microsoft Dynamics 365 SalesIntegrates directly with Teams, Outlook, and Excel, leveraging existing Microsoft 365 user proficiency88.0NEW£85/month per user 5Zoho CRMZoho CRM serves over 250,000 organisations with industry-leading customisation flexibility at accessible price points85.7NEW£12/month per user 6Monday.com SalesPowers deal management for over 200,000 organisations using Monday.com's flexible visual work platform83.3NEW$12/user/month 7CloseClose includes unlimited built-in calling and email in all plans, eliminating third-party communication costs81.0NEW$69/user/month 8CopperAutomatically extracts and organises customer and deal data from Gmail without manual entry or separate data entry tools78.7NEW$35/user/month 9StreakManages deal pipelines directly in Gmail, allowing teams to track deals within their existing email workflow76.3NEW$49/user/month 10FreshsalesFreshsales includes native calling functionality on most plans, removing need for separate telephony tools74.0NEW$19/user/month The ranking, in detail
01
The world's #1 CRM platform for enterprise deal management
Salesforce Sales Cloud provides comprehensive deal tracking, forecasting, and pipeline management with advanced AI-powered insights through Einstein Analytics. It integrates deeply with enterprise systems and scales to support complex, multi-stage sales processes across global organisations.
From $165/user/monthBest for Large enterprises with complex sales operations and existing Salesforce ecosystems
95.0
02
Free CRM built for growing businesses with integrated sales tools
HubSpot CRM offers an intuitive deal management experience with visual pipeline tools, email tracking, and built-in calling. The free tier provides substantial functionality, whilst paid tiers integrate with HubSpot's marketing and customer service platforms for unified customer data.
From FreeBest for Small to mid-market teams valuing simplicity, integration with marketing, and cost-effectiveness
92.7
03
Sales CRM with intuitive pipeline management and engagement tools
Pipedrive puts deals at the centre of its interface with a visual pipeline, automated workflows, and deal-focused reporting. It emphasises simplicity over feature bloat, making it particularly suited to sales teams that want to track deals intuitively without extensive customisation.
From £10/month per userBest for Small to mid-market sales teams prioritising simplicity and visual pipeline management
90.3
04
Enterprise CRM with Copilot AI and deep Microsoft integration
Dynamics 365 Sales provides comprehensive deal tracking, advanced forecasting with Copilot AI, and deep integration with Microsoft 365 and enterprise systems. It appeals to organisations already invested in the Microsoft ecosystem seeking unified business applications.
From £85/month per userBest for Enterprise organisations with significant Microsoft 365 investment seeking deep Copilot integration
88.0
05
Comprehensive, customisable CRM with integrated sales engagement
Zoho CRM offers robust deal management with workflow automation, visual pipelines, and AI-powered Zia assistant. It provides exceptional value with deep customisation capabilities and integrates within Zoho's broader suite of business applications.
From £12/month per userBest for Growing teams and organisations valuing extensive customisation and Zoho ecosystem integration
85.7
06
Work OS for sales teams with flexible deal tracking and automation
Monday.com Sales provides customisable deal boards, visual pipelines, and workflow automation built on a flexible work operating system. Its strength lies in adaptability, allowing teams to configure deal management to their specific processes rather than forcing standardised workflows.
From $12/user/monthBest for Sales teams wanting flexibility and custom workflow configuration without traditional CRM constraints
83.3
07
Built-in calling and email for inside sales teams focused on quick deal closure
Close integrates calling and email directly into the deal management interface, designed specifically for inside sales teams. Its focus on communication within the platform reduces context switching and accelerates deal progression.
From $69/user/monthBest for Inside sales teams and call centres prioritising integrated communication and rapid deal cycling
81.0
08
AI-powered CRM integrated deeply with Google Workspace
Copper brings CRM functionality directly into Gmail and Google Workspace, capturing customer data and deal information automatically. It emphasises minimal data entry through AI automation, appealing to teams heavily invested in Google's ecosystem.
From $35/user/monthBest for Google Workspace users seeking frictionless CRM that integrates natively into Gmail and Google apps
78.7
09
Lightweight CRM operating directly within Gmail inboxes
Streak brings CRM directly into Gmail with pipeline management, deal tracking, and mail integration. It appeals to teams wanting basic CRM functionality without leaving their email, offering a lightweight alternative to traditional platforms.
From $49/user/monthBest for Gmail-centric sales teams seeking lightweight CRM functionality without leaving their inbox
76.3
10
Simple, affordable CRM with strong deal tracking and integrated telephony
Freshsales offers straightforward deal management with visual pipelines, built-in calling, and email integration. It combines essential CRM functionality with accessible pricing, targeting small to mid-market teams wanting no-nonsense deal tracking without excessive complexity.
From $19/user/monthBest for Small to mid-market sales teams seeking straightforward deal management with integrated calling at reasonable cost
74.0
Frequently asked questions
What is the difference between CRM software and deal management software?
CRM software manages customer relationships across the entire lifecycle, whilst deal management software specifically focuses on tracking sales opportunities through the pipeline. Most modern CRM platforms include robust deal management features; the distinction often reflects whether the platform prioritises relationship management broadly or deal velocity specifically.
Which deal management software is best for small teams with limited budgets?
HubSpot CRM offers a genuinely free tier with deal tracking, making it ideal for bootstrapped teams. Pipedrive starts at approximately £11 per user monthly with transparent pricing. Zoho CRM provides exceptional customisation at £18 per user monthly. All three are far less costly than enterprise platforms whilst delivering core deal management functionality.
Do deal management platforms work well with existing enterprise systems?
Enterprise platforms like Salesforce and Dynamics 365 integrate deeply with existing business systems through APIs, middleware, and native connectors. Mid-market solutions like Zoho and HubSpot offer growing integration libraries. Integration requirements should inform platform selection, as DIY integration can significantly increase implementation costs and timelines.