01
HubSpot CRM
100% free core CRM with unlimited users and deal tracking
HubSpot CRM is a completely free, scalable CRM foundation ideal for startups wanting unlimited users and integrated marketing capabilities without upfront costs.
95.0
HubSpot CRM tops the list for free-tier startups needing unlimited users and scalability. Pipedrive suits sales-focused teams prioritising visual pipeline management, whilst Zoho CRM serves budget-conscious founders seeking an integrated all-in-one platform with marketing automation built in.
RANKENTRYSCORETRENDFROM
2PipedrivePurpose-built around visual deal pipeline management rather than contact databases91.5NEW$14/user/month
3Zoho CRMDelivers all-in-one CRM functionality with integrated marketing automation at the same price point as specialists88.0NEW$14/user/month
4FreshsalesNative built-in phone and email features eliminate the need for separate communication tools85.2NEW$9/user/month (billed annually)
5folkAutomatically enriches contact data and deduplicates records natively without third-party tools81.8NEW$20/user/month
6AttioAllows fully customisable data objects beyond traditional CRM categories of Leads and Opportunities78.5NEW$29/user/month (Plus tier, billed annually)
7CloseNative calling and email engagement features eliminate the need for separate VoIP and email platforms75.9NEWMonthly and annual payment options available
8Less Annoying CRMSingle flat pricing tier with all features included eliminates confusing per-feature pricing tiers74.0NEW$15/user/month (flat, all features)
9Copper CRMOperates natively within Gmail, Google Calendar, and Google Drive without requiring separate interface switching73.1NEW$23/user/month (Basic, annual billing)
10monday Sales CRMNo-code customisation allows non-technical teams to adapt the platform to unique sales workflows71.4NEW$12/user/month (Basic, billed annually)
LAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY
The ranking, in detail
02
Pipedrive
Pipeline-centric simplicity with visual deal tracking
Pipedrive is a sales-focused CRM that prioritises visual pipeline management and deal tracking, making it ideal for outbound-heavy teams.
91.5
03
Zoho CRM
Comprehensive suite with pipeline tracking, analytics, and integrated marketing automation
Zoho CRM is a comprehensive, cost-effective platform combining pipeline tracking, analytics, and marketing automation in a single integrated suite.
88.0
04
Freshsales
Built-in phone, email, and chat capabilities with integrated CRM features
Freshsales combines native calling, email, and chat functionality directly within the CRM platform, eliminating the need for separate tools.
85.2
05
folk
Clean contact management with enrichment and deduplication built-in
Folk provides relationship-led contact management with built-in data enrichment and automatic deduplication, ideal for early-stage teams managing complex relationships.
81.8
06
Attio
Customizable data structure with flexible object-based data models
Attio offers fully customisable data structures with flexible object-based models that go beyond standard Lead and Opportunity categories, suited to teams with evolving workflows.
78.5
07
Close
Built-in calling, email, and sales engagement tools without managing complex CRM ecosystem
Close provides integrated calling, email, and sales engagement capabilities, designed specifically for B2B startups and outbound-heavy organisations.
75.9
08
Less Annoying CRM
Deliberately stripped-back contact and pipeline CRM with one flat price
Less Annoying CRM (LACRM) delivers intentionally simple contact and pipeline management with a single flat price covering all features, ideal for solo founders and small teams.
74.0
09
Copper CRM
Deep native integration with Gmail, Google Calendar, and Google Drive
Copper provides a lightweight CRM experience deeply integrated into Google Workspace, ideal for founder-led teams already using Google's ecosystem.
73.1
10
monday Sales CRM
No-code, fully customisable platform that molds to sales process
monday Sales CRM is a fully customisable, no-code platform giving teams complete visibility over customer touchpoints and allowing the interface to adapt to specific sales processes.
71.4
Frequently asked questions
What is the best free CRM for startups?
HubSpot CRM is the top free option for startups, offering unlimited users, deal tracking, contact management, and integration with HubSpot's marketing tools at no cost. No credit card is required to get started.
Which CRM is best for sales-focused teams?
Pipedrive and Close are the top choices for sales-focused teams. Pipedrive excels at visual pipeline management and deal tracking, whilst Close provides integrated calling and email engagement for outbound prospecting.
What is the cheapest CRM for small teams?
Freshsales offers the lowest paid entry point at £9 per user per month (billed annually) with built-in calling and email. For absolute simplicity, HubSpot CRM remains the most affordable at zero cost.