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HubSpot CRM alternatives

10 companies ranked alongside HubSpot CRM on Lister's rankings, compared on what each is best for, its starting price and its Lister Score.

FROM 4 RANKINGS · UPDATED 2 NOV 2026

The closest alternatives to HubSpot CRM on Lister are Zoho CRM, Pipedrive and Freshsales, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.

HubSpot CRM alternatives, compared
#	ALTERNATIVE	BEST FOR	SCORE	FROM	RANKED
1	Zoho CRMComprehensive suite with pipeline tracking, analytics, and integrated marketing automation	Budget-conscious startups and cost-sensitive teams	62.9	$14/user/month	#2 in Top 10 CRMs for StartupsOn 4 of HubSpot CRM's rankings
2	PipedriveSales CRM and lead management software built for sales teams	Sales-focused teams wanting a visual, simple CRM with strong deal pipeline management	90.3	$14/month	#3 in Top 10 Deal Management SoftwareOn 3 of HubSpot CRM's rankings
3	FreshsalesBuilt-in phone, email, and chat capabilities with integrated CRM features	SaaS and product-led startups; mid-sized sales teams	48.2	$9/user/month (billed annually)	#5 in Top 10 CRMs for StartupsOn 3 of HubSpot CRM's rankings
4	CloseBuilt-in calling, email, and sales engagement tools without managing complex CRM ecosystem	B2B startups and outbound-heavy organisations	81.0	Monthly and annual payment options available	#7 in Top 10 Deal Management SoftwareOn 2 of HubSpot CRM's rankings
5	CopperAI-powered CRM integrated deeply with Google Workspace	Google Workspace users seeking frictionless CRM that integrates natively into Gmail and Google apps	78.7	$35/user/month	#8 in Top 10 Deal Management SoftwareOn 2 of HubSpot CRM's rankings
6	Follow Up BossThe go-to platform for real estate teams demanding seamless integrations	Solo agents and growing teams seeking maximum tool compatibility	95.0	£49/month	#1 in Top 10 CRMs for Real Estate
7	SalesforceThe world's #1 cloud CRM platform	Enterprise organisations and mid-market companies requiring advanced customisation and scalability	95.0	$165/month per user	#1 in Top 10 CRM Software
8	Salesforce Sales CloudThe world's #1 CRM platform for enterprise deal management	Large enterprises with complex sales operations and existing Salesforce ecosystems	95.0	$165/user/month	#1 in Top 10 Deal Management Software
9	Top ProducerThe MLS-integrated powerhouse for experienced buyer agents	Experienced buyer agents and teams requiring deep MLS integration	92.5	£129/month	#2 in Top 10 CRMs for Real Estate
10	Microsoft Dynamics 365Integrated business applications with expense and receipt management	Organisations already invested in Microsoft's enterprise ecosystem	90.3	£40/month/user	#3 in Top 10 CRM Software
FROM LISTER RANKINGS · UPDATED 2 NOV 2026HOW WE RANK →

How to choose an alternative to HubSpot CRM

Start from what you need it for. Where each fits best, as Lister records it:

Zoho CRM: Budget-conscious startups and cost-sensitive teams
Pipedrive: Sales-focused teams wanting a visual, simple CRM with strong deal pipeline management
Freshsales: SaaS and product-led startups; mid-sized sales teams
Close: B2B startups and outbound-heavy organisations
Copper: Google Workspace users seeking frictionless CRM that integrates natively into Gmail and Google apps
Follow Up Boss: Solo agents and growing teams seeking maximum tool compatibility
Salesforce: Enterprise organisations and mid-market companies requiring advanced customisation and scalability
Salesforce Sales Cloud: Large enterprises with complex sales operations and existing Salesforce ecosystems
Top Producer: Experienced buyer agents and teams requiring deep MLS integration
Microsoft Dynamics 365: Organisations already invested in Microsoft's enterprise ecosystem

Closest to HubSpot CRM by the rankings they share: Zoho CRM (4 rankings), Pipedrive (3 rankings) and Freshsales (3 rankings).

Stated starting prices: Zoho CRM ($14/user/month), Pipedrive ($14/month), Freshsales ($9/user/month (billed annually)), Copper ($35/user/month), Follow Up Boss (£49/month), Salesforce ($165/month per user), Salesforce Sales Cloud ($165/user/month), Top Producer (£129/month) and Microsoft Dynamics 365 (£40/month/user).

Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.

Each alternative in brief

Zoho CRM

Comprehensive suite with pipeline tracking, analytics, and integrated marketing automation

#2 in Top 10 CRMs for Startups: Zoho CRM is a comprehensive, cost-effective platform combining pipeline tracking, analytics, and marketing automation in a single integrated suite.

From $14/user/monthBest for: Budget-conscious startups and cost-sensitive teamsFull profile

PROS

Integrated marketing automation, analytics, and pipeline tracking at competitive pricing
Highly customisable with extensive third-party integrations and Zoho ecosystem

CONS

User interface can feel complex for first-time CRM users

62.9

Pipedrive

Sales CRM and lead management software built for sales teams

#3 in Top 10 Deal Management Software: Pipedrive puts deals at the centre of its interface with a visual pipeline, automated workflows, and deal-focused reporting. It emphasises simplicity over feature bloat, making it particularly suited to sales teams that want to track deals intuitively without extensive customisation.

From $14/monthBest for: Sales-focused teams wanting a visual, simple CRM with strong deal pipeline managementFull profile

PROS

Affordable entry price with intuitive visual pipeline interface
Excellent mobile app and user experience for sales teams

CONS

Marketing automation features are limited compared to HubSpot
Data enrichment and prospecting tools require third-party integrations

90.3

Freshsales

Built-in phone, email, and chat capabilities with integrated CRM features

#5 in Top 10 CRMs for Startups: Freshsales combines native calling, email, and chat functionality directly within the CRM platform, eliminating the need for separate tools.

From $9/user/month (billed annually)Best for: SaaS and product-led startups; mid-sized sales teamsFull profile

PROS

Most affordable entry point with built-in calling and email eliminating tool sprawl
Modern interface with robust contact and pipeline management

CONS

Fewer advanced customisation options compared to enterprise-grade platforms

48.2

Close

Built-in calling, email, and sales engagement tools without managing complex CRM ecosystem

#7 in Top 10 Deal Management Software: Close integrates calling and email directly into the deal management interface, designed specifically for inside sales teams. Its focus on communication within the platform reduces context switching and accelerates deal progression.

Pricing: Monthly and annual payment options availableBest for: B2B startups and outbound-heavy organisationsFull profile

PROS

Integrated calling and email reduce tool stack complexity for outbound teams
Purpose-built sales engagement features accelerate outbound prospecting

CONS

Limited marketing automation capabilities compared to all-in-one platforms

81.0

Copper

AI-powered CRM integrated deeply with Google Workspace

#8 in Top 10 Deal Management Software: Copper brings CRM functionality directly into Gmail and Google Workspace, capturing customer data and deal information automatically. It emphasises minimal data entry through AI automation, appealing to teams heavily invested in Google's ecosystem.

From $35/user/monthBest for: Google Workspace users seeking frictionless CRM that integrates natively into Gmail and Google appsFull profile

PROS

Seamless Gmail integration eliminates manual CRM data entry
AI-powered automation captures opportunities automatically within Google Workspace

CONS

Limited functionality compared to standalone CRM platforms
Best suited for organisations fully committed to Google Workspace ecosystem

78.7

Follow Up Boss

The go-to platform for real estate teams demanding seamless integrations

#1 in Top 10 CRMs for Real Estate: Follow Up Boss delivers a comprehensive CRM built from the ground up for real estate professionals. Its strength lies in connecting with over 250 real estate tools, making it the most integrated platform available. Designed for both solo agents and teams, it streamlines lead management, follow-up automation and deal tracking.

From £49/monthBest for: Solo agents and growing teams seeking maximum tool compatibilityFull profile

PROS

Integrates with 250+ real estate and third-party applications
Excellent automation for lead follow-up and nurturing

CONS

Steeper learning curve compared to simpler alternatives
Premium pricing for advanced team features

95.0

Salesforce

The world's #1 cloud CRM platform

#1 in Top 10 CRM Software: Salesforce is the market leader in CRM, offering comprehensive sales, service, marketing and commerce solutions with extensive customisation capabilities and a robust ecosystem of third-party integrations.

From $165/month per userBest for: Enterprise organisations and mid-market companies requiring advanced customisation and scalabilityFull profile

PROS

Industry-leading customisation and extensibility through Apex programming and AppExchange
Comprehensive feature set covering sales, service, marketing, commerce and analytics

CONS

Steep learning curve and requires technical expertise for advanced implementations
Premium pricing can be prohibitive for small businesses

95.0

Salesforce Sales Cloud

The world's #1 CRM platform for enterprise deal management

#1 in Top 10 Deal Management Software: Salesforce Sales Cloud provides comprehensive deal tracking, forecasting, and pipeline management with advanced AI-powered insights through Einstein Analytics. It integrates deeply with enterprise systems and scales to support complex, multi-stage sales processes across global organisations.

From $165/user/monthBest for: Large enterprises with complex sales operations and existing Salesforce ecosystemsFull profile

PROS

Unmatched scalability and customisation for enterprise requirements
Advanced AI analytics and predictive forecasting capabilities

CONS

Steep learning curve and implementation complexity
Higher total cost of ownership compared to mid-market solutions

95.0

Top Producer

The MLS-integrated powerhouse for experienced buyer agents

#2 in Top 10 CRMs for Real Estate: Top Producer is purpose-built for real estate professionals with direct integration to over 320 MLS boards across North America. This makes it indispensable for agents who depend on live listing data and rapid access to property information. Its Pro Plan includes comprehensive transaction management and advanced reporting.

From £129/monthBest for: Experienced buyer agents and teams requiring deep MLS integrationFull profile

PROS

Direct integration with 320+ MLS boards nationwide
Powerful transaction management and deal tracking

CONS

Higher price point than many competitors
Requires technical proficiency for full utilisation

92.5

Microsoft Dynamics 365

Integrated business applications with expense and receipt management

#3 in Top 10 CRM Software: Microsoft's enterprise CRM solution integrates deeply with the Microsoft ecosystem, offering sales, customer service and field service modules. Provides AI-powered insights through Copilot and flexible deployment options.

From £40/month/userBest for: Organisations already invested in Microsoft's enterprise ecosystemFull profile

PROS

Deep integration with Microsoft Office 365 and Power Platform
Flexible automation via Power Automate eliminates manual processing

CONS

Expensive for small teams; licensing model is complex
Receipt scanning is one component within vast platform; less specialised than dedicated tools

90.3