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Salesforce Sales Cloud alternatives

10 companies ranked alongside Salesforce Sales Cloud on Lister's rankings, compared on what each is best for, its starting price and its Lister Score.

FROM 2 RANKINGS · UPDATED 2 NOV 2026

The closest alternatives to Salesforce Sales Cloud on Lister are Pipedrive and Zoho CRM, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.

Salesforce Sales Cloud alternatives, compared
#	ALTERNATIVE	BEST FOR	SCORE	FROM	RANKED
1	PipedriveSales CRM and lead management software built for sales teams	Sales-focused teams wanting a visual, simple CRM with strong deal pipeline management	90.3	$14/month	#3 in Top 10 Deal Management SoftwareOn 2 of Salesforce Sales Cloud's rankings
2	Zoho CRMComprehensive suite with pipeline tracking, analytics, and integrated marketing automation	Budget-conscious startups and cost-sensitive teams	85.7	$14/user/month	#5 in Top 10 Deal Management SoftwareOn 2 of Salesforce Sales Cloud's rankings
3	HubSpot	All in one inbound marketing and ease of use	95.0	$20/month	#1 in Top 10 CRMs for Agencies
4	HubSpot CRM100% free core CRM with unlimited users and deal tracking	Startups wanting a free, scalable foundation with built-in marketing	92.7	Free	#2 in Top 10 Deal Management Software
5	ProductiveAll-in-one CRM plus project management, budgeting and invoicing for agencies	Agencies needing combined CRM, project management, time tracking, budgeting and invoicing in one platform	92.5	$12/user/month	#2 in Top 10 CRMs for Agencies
6	HighLevelWhite-label CRM with unlimited sub-accounts built for agency resellers	Marketing agencies that want to resell software to their clients and build recurring revenue	90.0	$97/month	#3 in Top 10 CRMs for Agencies
7	Microsoft Dynamics 365 SalesEnterprise CRM with Copilot AI and deep Microsoft integration	Enterprise organisations with significant Microsoft 365 investment seeking deep Copilot integration	88.0	£85/month per user	#4 in Top 10 Deal Management Software
8	InsightlyCRM and project management for growing businesses	Growing businesses managing complex sales cycles combined with client projects and service delivery	87.5	$29/month per user	#4 in Top 10 CRMs for Agencies
9	Monday.com SalesWork OS for sales teams with flexible deal tracking and automation	Sales teams wanting flexibility and custom workflow configuration without traditional CRM constraints	83.3	$12/user/month	#6 in Top 10 Deal Management Software
10	CloseBuilt-in calling, email, and sales engagement tools without managing complex CRM ecosystem	B2B startups and outbound-heavy organisations	81.0	Monthly and annual payment options available	#7 in Top 10 Deal Management Software
FROM LISTER RANKINGS · UPDATED 2 NOV 2026HOW WE RANK →

How to choose an alternative to Salesforce Sales Cloud

Start from what you need it for. Where each fits best, as Lister records it:

Pipedrive: Sales-focused teams wanting a visual, simple CRM with strong deal pipeline management
Zoho CRM: Budget-conscious startups and cost-sensitive teams
HubSpot: All in one inbound marketing and ease of use
HubSpot CRM: Startups wanting a free, scalable foundation with built-in marketing
Productive: Agencies needing combined CRM, project management, time tracking, budgeting and invoicing in one platform
HighLevel: Marketing agencies that want to resell software to their clients and build recurring revenue
Microsoft Dynamics 365 Sales: Enterprise organisations with significant Microsoft 365 investment seeking deep Copilot integration
Insightly: Growing businesses managing complex sales cycles combined with client projects and service delivery
Monday.com Sales: Sales teams wanting flexibility and custom workflow configuration without traditional CRM constraints
Close: B2B startups and outbound-heavy organisations

Closest to Salesforce Sales Cloud by the rankings they share: Pipedrive (2 rankings) and Zoho CRM (2 rankings).

Free to start, by their stated pricing: HubSpot CRM.

Stated starting prices: Pipedrive ($14/month), Zoho CRM ($14/user/month), HubSpot ($20/month), Productive ($12/user/month), HighLevel ($97/month), Microsoft Dynamics 365 Sales (£85/month per user), Insightly ($29/month per user) and Monday.com Sales ($12/user/month).

Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.

Each alternative in brief

Pipedrive

Sales CRM and lead management software built for sales teams

#3 in Top 10 Deal Management Software: Pipedrive puts deals at the centre of its interface with a visual pipeline, automated workflows, and deal-focused reporting. It emphasises simplicity over feature bloat, making it particularly suited to sales teams that want to track deals intuitively without extensive customisation.

From $14/monthBest for: Sales-focused teams wanting a visual, simple CRM with strong deal pipeline managementFull profile

PROS

Affordable entry price with intuitive visual pipeline interface
Excellent mobile app and user experience for sales teams

CONS

Marketing automation features are limited compared to HubSpot
Data enrichment and prospecting tools require third-party integrations

90.3

Zoho CRM

Comprehensive suite with pipeline tracking, analytics, and integrated marketing automation

#5 in Top 10 Deal Management Software: Zoho CRM offers robust deal management with workflow automation, visual pipelines, and AI-powered Zia assistant. It provides exceptional value with deep customisation capabilities and integrates within Zoho's broader suite of business applications.

From $14/user/monthBest for: Budget-conscious startups and cost-sensitive teamsFull profile

PROS

Integrated marketing automation, analytics, and pipeline tracking at competitive pricing
Highly customisable with extensive third-party integrations and Zoho ecosystem

CONS

User interface can feel complex for first-time CRM users

85.7

HubSpot

#1 in Top 10 CRMs for Agencies: HubSpot's free CRM includes contact management, deal pipelines, email tracking, meeting scheduling, and reporting. Its vast AppMarketplace integrations make it ideal for multi-team, multi-client workflows where internal operations mirror client deliverables.

From $20/monthBest for: All in one inbound marketing and ease of useFull profile

PROS

Extremely intuitive user interface
Seamless integration between CRM and marketing tools

CONS

Pricing can escalate rapidly as contact lists grow

95.0

HubSpot CRM

100% free core CRM with unlimited users and deal tracking

#2 in Top 10 Deal Management Software: HubSpot CRM offers an intuitive deal management experience with visual pipeline tools, email tracking, and built-in calling. The free tier provides substantial functionality, whilst paid tiers integrate with HubSpot's marketing and customer service platforms for unified customer data.

FreeBest for: Startups wanting a free, scalable foundation with built-in marketingFull profile

PROS

Completely free with no user limits or feature restrictions in core CRM
Seamless integration with HubSpot's marketing and sales tools

CONS

Limited advanced customisation compared to paid tiers

92.7

Productive

All-in-one CRM plus project management, budgeting and invoicing for agencies

#2 in Top 10 CRMs for Agencies: Productive combines CRM, project management, time tracking, budgeting and invoicing into one integrated platform. Its comprehensive budget monitoring tools provide immediate visibility into budget usage and financial performance across all client work.

From $12/user/monthBest for: Agencies needing combined CRM, project management, time tracking, budgeting and invoicing in one platformFull profile

PROS

Single platform replaces five common agency tools, reducing context switching and licensing costs
Built-in budget tracking prevents unprofitable projects before they spiral

CONS

Smaller integrations ecosystem compared to HubSpot or Salesforce
Learning curve steeper due to feature density across modules

92.5

HighLevel

White-label CRM with unlimited sub-accounts built for agency resellers

#3 in Top 10 CRMs for Agencies: HighLevel (GoHighLevel) operates in SaaS Mode, allowing agencies to resell the platform to clients. Unlimited sub-accounts with no additional licensing, plus instant template deployment, transforms client onboarding from days to minutes.

From $97/monthBest for: Marketing agencies that want to resell software to their clients and build recurring revenueFull profile

PROS

White-label capability enables agencies to resell to clients and create new revenue streams
Snapshot-and-deploy templates reduce onboarding time from days to minutes per client

CONS

Limited integration with third-party tools outside the HighLevel ecosystem
Steeper pricing than basic CRMs, justified mainly for reseller agencies

90.0

Microsoft Dynamics 365 Sales

Enterprise CRM with Copilot AI and deep Microsoft integration

#4 in Top 10 Deal Management Software: Dynamics 365 Sales provides comprehensive deal tracking, advanced forecasting with Copilot AI, and deep integration with Microsoft 365 and enterprise systems. It appeals to organisations already invested in the Microsoft ecosystem seeking unified business applications.

From £85/month per userBest for: Enterprise organisations with significant Microsoft 365 investment seeking deep Copilot integrationFull profile

PROS

Seamless integration with Microsoft 365, Teams, and Outlook for unified workflows
Strong enterprise governance and compliance capabilities

CONS

Steeper learning curve and higher implementation complexity compared to modern alternatives
Engagement automation features lag behind specialised platforms like Outreach

88.0

Insightly

CRM and project management for growing businesses

#4 in Top 10 CRMs for Agencies: Insightly automatically converts closed deals into projects, carrying all client context forward seamlessly. Its AppConnect marketplace offers 2000+ integrations, providing flexibility for creative shops, consultancies and digital agencies managing sales and delivery visibility.

From $29/month per userBest for: Growing businesses managing complex sales cycles combined with client projects and service deliveryFull profile

PROS

Integrated project management functionality eliminates need for separate tools
Flexible customisation and strong pipeline management for complex sales processes

CONS

Less feature-rich for pure customer service compared to dedicated helpdesk solutions
Smaller user base means fewer third-party integrations and community resources

87.5

Monday.com Sales

Work OS for sales teams with flexible deal tracking and automation

#6 in Top 10 Deal Management Software: Monday.com Sales provides customisable deal boards, visual pipelines, and workflow automation built on a flexible work operating system. Its strength lies in adaptability, allowing teams to configure deal management to their specific processes rather than forcing standardised workflows.

From $12/user/monthBest for: Sales teams wanting flexibility and custom workflow configuration without traditional CRM constraintsFull profile

PROS

Highly flexible and customisable interface suits varied sales methodologies
Strong visual pipeline and automation features at competitive pricing

CONS

Less specialised for complex CRM processes than dedicated sales platforms
Can require significant setup and customisation for optimal use

83.3

Close

Built-in calling, email, and sales engagement tools without managing complex CRM ecosystem

#7 in Top 10 Deal Management Software: Close integrates calling and email directly into the deal management interface, designed specifically for inside sales teams. Its focus on communication within the platform reduces context switching and accelerates deal progression.

Pricing: Monthly and annual payment options availableBest for: B2B startups and outbound-heavy organisationsFull profile

PROS

Integrated calling and email reduce tool stack complexity for outbound teams
Purpose-built sales engagement features accelerate outbound prospecting

CONS

Limited marketing automation capabilities compared to all-in-one platforms

81.0