The closest alternatives to Pipedrive on Lister are Zoho CRM, HubSpot CRM and HubSpot Sales Hub, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
Pipedrive alternatives, compared| # | ALTERNATIVE | BEST FOR | SCORE | FROM | RANKED |
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| 1 |  Zoho CRMComprehensive suite with pipeline tracking, analytics, and integrated marketing automation | Budget-conscious startups and cost-sensitive teams | 62.9 | $14/user/month | #2 in Top 10 CRMs for StartupsOn 6 of Pipedrive's rankings |
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| 2 |  HubSpot CRM100% free core CRM with unlimited users and deal tracking | Startups wanting a free, scalable foundation with built-in marketing | 68.2 | Free | #1 in Top 10 CRMs for StartupsOn 3 of Pipedrive's rankings |
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| 3 | HubSpot Sales HubGrow your sales with a connected CRM and AI. | Businesses already using the HubSpot ecosystem. | 90.3 | $20/month | #3 in Top 10 Sales Engagement PlatformsOn 3 of Pipedrive's rankings |
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| 4 |  FreshsalesBuilt-in phone, email, and chat capabilities with integrated CRM features | SaaS and product-led startups; mid-sized sales teams | 48.2 | $9/user/month (billed annually) | #5 in Top 10 CRMs for StartupsOn 3 of Pipedrive's rankings |
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| 5 |  OutreachEmpower your sales team to convert more buyers. | Large sales organisations requiring deep enterprise functionality. | 95.0 | Custom | #1 in Top 10 Sales Engagement PlatformsOn 2 of Pipedrive's rankings |
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| 6 |  Salesforce Sales CloudThe world's #1 CRM platform for enterprise deal management | Large enterprises with complex sales operations and existing Salesforce ecosystems | 95.0 | $165/user/month | #1 in Top 10 Deal Management SoftwareOn 2 of Pipedrive's rankings |
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| 7 |  InsightSquaredPredictive analytics and sales analytics for revenue growth | Sales leaders and revenue operations teams needing comprehensive sales analytics alongside forecasting | 90.3 | $25 per user per month | #3 in Top 10 AI Sales-Forecasting ToolsOn 2 of Pipedrive's rankings |
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| 8 |  Forecast.appAI-powered sales forecasting built for revenue teams | Revenue operations teams seeking accurate, automated sales predictions | 90.0 | $99/month | #4 in Best sales forecasting softwareOn 2 of Pipedrive's rankings |
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| 9 |  Microsoft Dynamics 365 SalesEnterprise CRM with Copilot AI and deep Microsoft integration | Enterprise organisations with significant Microsoft 365 investment seeking deep Copilot integration | 88.0 | £85/month per user | #4 in Top 10 Deal Management SoftwareOn 2 of Pipedrive's rankings |
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| 10 |  InsightlyCRM and project management for growing businesses | Growing businesses managing complex sales cycles combined with client projects and service delivery | 87.5 | $29/month per user | #4 in Top 10 CRMs for AgenciesOn 2 of Pipedrive's rankings |
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How to choose an alternative to Pipedrive
Start from what you need it for. Where each fits best, as Lister records it:
- Zoho CRM: Budget-conscious startups and cost-sensitive teams
- HubSpot CRM: Startups wanting a free, scalable foundation with built-in marketing
- HubSpot Sales Hub: Businesses already using the HubSpot ecosystem.
- Freshsales: SaaS and product-led startups; mid-sized sales teams
- Outreach: Large sales organisations requiring deep enterprise functionality.
- Salesforce Sales Cloud: Large enterprises with complex sales operations and existing Salesforce ecosystems
- InsightSquared: Sales leaders and revenue operations teams needing comprehensive sales analytics alongside forecasting
- Forecast.app: Revenue operations teams seeking accurate, automated sales predictions
- Microsoft Dynamics 365 Sales: Enterprise organisations with significant Microsoft 365 investment seeking deep Copilot integration
- Insightly: Growing businesses managing complex sales cycles combined with client projects and service delivery
Closest to Pipedrive by the rankings they share: Zoho CRM (6 rankings), HubSpot CRM (3 rankings) and HubSpot Sales Hub (3 rankings).
Free to start, by their stated pricing: HubSpot CRM.
Stated starting prices: Zoho CRM ($14/user/month), HubSpot Sales Hub ($20/month), Freshsales ($9/user/month (billed annually)), Salesforce Sales Cloud ($165/user/month), InsightSquared ($25 per user per month), Forecast.app ($99/month), Microsoft Dynamics 365 Sales (£85/month per user) and Insightly ($29/month per user).
Custom or quote-based pricing: Outreach.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
Comprehensive suite with pipeline tracking, analytics, and integrated marketing automation
#2 in Top 10 CRMs for Startups: Zoho CRM is a comprehensive, cost-effective platform combining pipeline tracking, analytics, and marketing automation in a single integrated suite.
PROS- Integrated marketing automation, analytics, and pipeline tracking at competitive pricing
- Highly customisable with extensive third-party integrations and Zoho ecosystem
CONS- User interface can feel complex for first-time CRM users
62.9
02
100% free core CRM with unlimited users and deal tracking
#1 in Top 10 CRMs for Startups: HubSpot CRM is a completely free, scalable CRM foundation ideal for startups wanting unlimited users and integrated marketing capabilities without upfront costs.
PROS- Completely free with no user limits or feature restrictions in core CRM
- Seamless integration with HubSpot's marketing and sales tools
CONS- Limited advanced customisation compared to paid tiers
68.2
03
Grow your sales with a connected CRM and AI.
#3 in Top 10 Sales Engagement Platforms: HubSpot Sales Hub combines a full CRM with sales engagement, automation, and document tracking capabilities. It offers a lower barrier to entry than standalone engagement platforms whilst delivering robust email sequencing, call logging, and meeting scheduling integrated within the broader HubSpot ecosystem.
PROS- Seamless integration with HubSpot CRM
- Easy-to-use AI content assistant
CONS- Advanced features require expensive tier upgrades
90.3
04
Built-in phone, email, and chat capabilities with integrated CRM features
#5 in Top 10 CRMs for Startups: Freshsales combines native calling, email, and chat functionality directly within the CRM platform, eliminating the need for separate tools.
PROS- Most affordable entry point with built-in calling and email eliminating tool sprawl
- Modern interface with robust contact and pipeline management
CONS- Fewer advanced customisation options compared to enterprise-grade platforms
48.2
05
Empower your sales team to convert more buyers.
#1 in Top 10 Sales Engagement Platforms: Outreach is the leading sales engagement platform designed for enterprise teams seeking comprehensive automation, multi-channel orchestration, and real-time coaching. It integrates deeply with CRMs and enables sales leaders to execute complex, coordinated campaigns across email, phone, and social channels.
PROS- Powerful deal health analytics
- Robust enterprise scalability
CONS- Complex implementation process
95.0
06
The world's #1 CRM platform for enterprise deal management
#1 in Top 10 Deal Management Software: Salesforce Sales Cloud provides comprehensive deal tracking, forecasting, and pipeline management with advanced AI-powered insights through Einstein Analytics. It integrates deeply with enterprise systems and scales to support complex, multi-stage sales processes across global organisations.
PROS- Unmatched scalability and customisation for enterprise requirements
- Advanced AI analytics and predictive forecasting capabilities
CONS- Steep learning curve and implementation complexity
- Higher total cost of ownership compared to mid-market solutions
95.0
07
Predictive analytics and sales analytics for revenue growth
#3 in Top 10 AI Sales-Forecasting Tools: InsightSquared uses AI to forecast deals, identify sales process bottlenecks and recommend coaching actions, with deep reporting and predictive pipeline analytics across Salesforce and other systems.
PROS- Comprehensive sales analytics platform beyond just forecasting
- Strong reporting and dashboarding capabilities for executive visibility
CONS- Steeper learning curve for users unfamiliar with advanced analytics
- Pricing can escalate significantly with user count
90.3
08
AI-powered sales forecasting built for revenue teams
#4 in Best sales forecasting software: Forecast.app is a professional services automation tool offering predictive AI for resourcing and financial forecasting. It helps firms gain visibility and control to grow profitably.
PROS- Seamless integration with Salesforce, HubSpot, and Pipedrive
- Real-time pipeline updates with automated deal scoring
CONS- Smaller user base means fewer integrations than enterprise competitors
90.0
09
Enterprise CRM with Copilot AI and deep Microsoft integration
#4 in Top 10 Deal Management Software: Dynamics 365 Sales provides comprehensive deal tracking, advanced forecasting with Copilot AI, and deep integration with Microsoft 365 and enterprise systems. It appeals to organisations already invested in the Microsoft ecosystem seeking unified business applications.
PROS- Seamless integration with Microsoft 365, Teams, and Outlook for unified workflows
- Strong enterprise governance and compliance capabilities
CONS- Steeper learning curve and higher implementation complexity compared to modern alternatives
- Engagement automation features lag behind specialised platforms like Outreach
88.0
10
CRM and project management for growing businesses
#4 in Top 10 CRMs for Agencies: Insightly automatically converts closed deals into projects, carrying all client context forward seamlessly. Its AppConnect marketplace offers 2000+ integrations, providing flexibility for creative shops, consultancies and digital agencies managing sales and delivery visibility.
PROS- Integrated project management functionality eliminates need for separate tools
- Flexible customisation and strong pipeline management for complex sales processes
CONS- Less feature-rich for pure customer service compared to dedicated helpdesk solutions
- Smaller user base means fewer third-party integrations and community resources
87.5